Market Research in Housewares :: Marketing, business, products,

Its certainly been one of the most eventful years on record for the housewares perseverance, with the economy in freefall and the decline of some of the industrys most respected house put on names there really was very little to cheer ab aside.There are still many what ifs out there. Its impossible to predict the outcome, but on one- side there is the issue of rising inflation, unemployment and a general election which will keep consumers prop tightly on to their purse strings and demanding to a greater extent from the industry. By this I mean, demanding products that are well designed, ethically sourced and competitively priced. This is going to provide suppliers with a hustle of major challenges over the coming year. New PrioritiesOne of the outcomes of a recession is that people often re-evaluate the way they live their lives and whereas before purchase decisions probably didnt require a great deal of thought, this is no longer the case and every single pound spent will nee d to count.On the more positive side, 2010 will see new suppliers and retailers enter the market place, companies who have taken advantage of vacant space available on the high street and as well gaps in the supply chain. One of the areas that I believe will continue to grow is high-end contemporary established brands as well as small unselfish retailers. These newcomers focus specifically on quality, service, design and lifestyle. Many established names like Emma Bridgewater and Cath Kidston have grown their businesses during 2009 and have a strong foot hold in the market. They continue to provide their customers with fantastic lifestyle stories and fresh contemporary designs as well as playing on their Made in Britain traits or feeding the homespun lifestyle concept, a trend which will be with us for quite some time and which consumers still wish to emulate.OpportunitiesWhilst supermarkets and discount stores essay to increase their market share at the expense of domesti c producers and specialist retailers, I still believe that there are opportunities out there for the smaller retailer. You only have to look at Lakeland - the mail order company - who continues to thrive in difficult market conditions due to a fantastic mixture of great product offers and outstanding customer care.Whilst companies strive to compete in difficult economic times, I do believe that those who really understand their market and customer needs will continue to grow.

Henry :: essays research papers

total heat Ford was the founder of the Ford Motor Company, and the driving force behind the firm and its products, who made an ungodly impact on the American industry. Henry made many accomplishments, which include the Quadricycle and the Model-T car. As a young kid Henry was really into the mechanical industry, which helped him in smell to develop all of the cars that he created during his years at the head of Ford and as he worked in his younger days at a Detroit factory. (223) Also when Henry was married to Clara Bryant in 1888, he ran a sawmill, which helped him make some money to get his family started. (61) The Model-T car was very cheap and this made it functional for every man or woman who wanted to get a car. This vehicle initiated a new era in personal transportation. The Model-T was easy to operate, maintain, and supervise on almost any road conditions, which immediately made it a huge success. Henry Ford was a huge success in the gravy of the economy in the early 1 900s. (42)Henry Ford was innate(p) on July 30, 1863 and he was the first of William and Mary Fords six children. (23) He was born on a kindle near what is now called Dearborn, Michigan. As a young boy Henry Ford enjoyed a normal young life of the rural nineteenth century. (34) He spent most of his youthful days in a very infinitesimal school and doing chores on his familys small farm. When Henry was in the early stages of childhood, he showed a lot of interest in mechanical things because he did not like doing farm work. (58) In 1879, when Henry Ford was sixteen years old, he left home to the city of Detroit to go to work as a mechanics helper. Even though he left home for Detroit, since the cities were close together, he often came home to help out on the farm. Henry worked as a mechanics assimilator for three years then he returned back home to Dearborn. (225) The next couple years of his life Henry was dedicated to dividing his time between utilize many different types of mac hines, otherwise he spent his time fixing up steam engines and he occasionally worked in a Detroit factory. (52) Henry also spent a lot of his time helping on his dads farm apparatuses, in addition to doing other hands on farm work.

The Police Force Essay -- American History, Police Training

Throughout history the police force has severely changed, with the first forms of policing appearing in the Anglo-Saxon period in England where the king would provide protection to the civilians for a tax (Mawby, 1999). Centuries later(a)r and the principles of protecting the people are generally the same. However, in new-made times crimes and perpetrators are becoming more sophisticated the need for higher abilities to control and manage these complicated situations is becoming more prevalent. It trick be seen that the main course requirements into the police force are also dramatically increasing over the decades. This paper aims to critically assess the effectiveness of higher education requirements by outlining the advantages and disadvantages and how it can be improved further. To gain a further understanding a brief history of the constant disceptation will be analysed. At the start out of the twentieth century, in Berkeley, California, Police Chief August Vollmer expres sed his encouragement for police to acquire a formal university education (Carte, 1973). Unfortunately it wasnt until the late 1960s that significant debate arose from police leaders about the effectiveness and benefits of formal qualifications, and how it maneuvers a role in police professionalism (Roberg and Bonn 2004). The first major debate in Australia occurred in 1990 when the National Police Professionalism Implementation Advisory Committee (NPPIAC) recommended that to achieve national professionalism in police services, a university qualification should be include in the education requirements (Trofymowych, 2008). Although the topic has been debated for almost a century only minimal requirements have been applied. In Queensland the current education requirements f... ...e early 1990s it is recommended this should be the requirement instead of the current 18 months of tertiary education. The belief that the current 18 months is sufficient enough is very lacking. The main p oint which has been seen is to increase the professionalism of an individual, withal it is hard to believe that a person will be professional if they only achieve half a university degree then quit. A across the nation requirement needs to be set out as a minimum for the security of Australia it is believed that the advancement of skills, methods and training can only be achieved by dint of higher levels of education. It is unclear if police will ever attain professional status however it is believed that with the correct structure and implementation, higher education will play the deciding factor. Although it is also believed that there is still a long way to go.

Jane Austens Northanger Abbey Essay -- Jane Austen Northanger Abbey E

Jane Austens Northanger AbbeyJane Austens Northanger Abbey is essentially the coming of age story of Catherine Morland, a sympathetic yet nave young girl who spends nearly time away from home at the impressionable age of seventeen. As Catherine matures in the town of Bath and at Northanger Abbey, she learns to forgo immature childhood fantasies in favor of the solid realities of adult life, thus separating falsehood from truth. This theme is expressed in a couple of ways, most obviously when Catherines infatuation with mediaeval novels causes her to nearly ruin her relationship with Henry Tilney her imagination finally goes too far, and she wrongly suspects General Tilney of murdering his late wife. The theme is less apparent but on the dot as present in the characterization of Catherines very dissimilar friends, Isabella and Eleanor. It is clear that Catherines growth of maturity occurs as she learns to discern reality from fantasy, and this coincides with her newly-learned p ower to truly read people as she rejects Isabella as a fake friend and accepts Eleanor as a true friend. Catherine arrives in Bath as a very inexperienced and vulnerable girl, and quickly becomes friends with Isabella Thorpe, a girl overflowing with the very traits that Catherine lacks. Isabella is graceful, fashionable, and very knowledgeable in matters such as balls, flirtations, and men, considering that she is four eld older than Miss Morland, and at least four years better informed (Austen 32). The friendship between the two girls blossoms rapidly indeed they called each another(prenominal) by their Christian name, were always arm in arm when they walked, pinned up each others train for the dance, and were not to be divided in the set (36... ...better worth keeping than Eleanor (220) proves to be a correct evaluation, because Henry and Eleanor apologize profusely for their fathers rude treatment of Catherine, and nothing could be a better demonstration of their regre t than Henrys proposal to her. The conclusion of Northanger Abbey highlights two main points Catherines achievement of emotional and social maturity, and the developing of her ability to discern the true natures of her friends and acquaintances. Catherine has reached this point as she has learned to separate reality from fantasy, from her dismissal of the world of Gothic romance and through her rejection of Isabella. Fortunately, Catherine was lucky plentiful to move on from her humiliating and disappointing experience with Isabella, and to realize the importance of real love and friendship with true friends like the Tilneys.

The Argentine Economic Crisis 1999-2002 Essay -- Essays Papers

The Argentine frugal Crisis 1999-2002Basic Information About genus genus Argentina Argentina is a democracy located on the East coast of the sothern-most tip of South America. It occupies an area of 2,766,890 square kilometers, which is approximately equal to about three-tenths the size of the united States. It has a tribe of nearly 40 million people with a growth rate of 1.13%. The populace is 97% Caucasian (primarily of Italian and Spanish decent) with various indigenous groups comprising the stay 3%. Over 90% of the population is Catholic. The primary language of the nation is Spanish. The national literacy rate is around 96% (CIA). Argentina has been a democracy since 1983, in the beginning 1983 it suffered from a tumultuous period during which it fluctuated between democratic and authoritarian rule. It is currently a constitutional republic with mandatory right to vote of all citizens over 18 years of age. The current president is Eduardo Alberto Duha lde, who has held power since he was appointed to the position of presidency on the second of January 2002 (CIA). The Argentinian providence enjoys a well alter industrial sector along with a well developed export-oriented agricultural sector . Argentina also benefits from extensive inborn resources and a well educated populace. Major industries in Argentina include food processing, motor vehicles, consumer durables, textiles, chemicals and petrochemicals, printing, metallurgy, steel. Argentina boasts a GDP of $453 billion (2001) with about 6% prone to agriculture, 28% devoted to industry and 66% devoted to services. Its primary export partners are Brazil (25.1% of all exports), the United States (18.7%), Germany (5%), and China (4.6%). In spi... ...Norden, Deborah L. and Roberto Russel. The United States and Argentina. New York Routledge, 2002.Mussa, Michael. Argentina and the investment trust From Triumph to Tragedy. Policy Analysis in International Economics 67 (2002)The Argentine Crisis Chronology of Events After Sovereign Default Since April 7 June 2002. Standard and Poors. March 12, 2003The Argentine Financial Crisis A Chronology of Events January 31, 2002CRS Report for Congress. March 3, 2003 http//fpc.state.gov/documents/organization/8040.pdfUnited States Congress, House of Representatives. Subcommittee International Monetary Policy and Trade. Hearing on the State of Argentine Economic Crisis and the Role of the International Monetary Fund. 5 March 2002 The Argentine Economic Crisis 1999-2002 Essay -- Essays PapersThe Argentine Economic Crisis 1999-2002Basic Information About Argentina Argentina is a nation located on the East coast of the sothern-most tip of South America. It occupies an area of 2,766,890 square kilometers, which is approximately equal to about three-tenths the size of the United States. It has a population of nearly 40 million people with a growth rate of 1.13%. The populace is 97% Caucasian (primarily of Italian and Spanish decent) with various indigenous groups comprising the remaining 3%. Over 90% of the population is Catholic. The primary language of the nation is Spanish. The national literacy rate is around 96% (CIA). Argentina has been a democracy since 1983, before 1983 it suffered from a tumultuous period during which it fluctuated between democratic and authoritarian rule. It is currently a constitutional republic with mandatory suffrage of all citizens over 18 years of age. The current president is Eduardo Alberto Duhalde, who has held power since he was appointed to the position of presidency on the second of January 2002 (CIA). The Argentinian economy enjoys a well diversified industrial sector along with a well developed export-oriented agricultural sector . Argentina also benefits from extensive natural resources and a well educated populace. Major industries in Argentina include food processing, motor vehi cles, consumer durables, textiles, chemicals and petrochemicals, printing, metallurgy, steel. Argentina boasts a GDP of $453 billion (2001) with about 6% devoted to agriculture, 28% devoted to industry and 66% devoted to services. Its primary export partners are Brazil (25.1% of all exports), the United States (18.7%), Germany (5%), and China (4.6%). In spi... ...Norden, Deborah L. and Roberto Russel. The United States and Argentina. New York Routledge, 2002.Mussa, Michael. Argentina and the Fund From Triumph to Tragedy. Policy Analysis in International Economics 67 (2002)The Argentine Crisis Chronology of Events After Sovereign Default Since April 7 June 2002. Standard and Poors. March 12, 2003The Argentine Financial Crisis A Chronology of Events January 31, 2002CRS Report for Congress. March 3, 2003 http//fpc.state.gov/documents/organization/8040.pdfUnited States Congress, House of Representatives. Subcommittee International Monetary Policy and Trade. Hearing on the State of Argentine Economic Crisis and the Role of the International Monetary Fund. 5 March 2002

The Argentine Economic Crisis 1999-2002 Essay -- Essays Papers

The Argentine scotch Crisis 1999-2002Basic Information About genus genus Argentina Argentina is a province located on the East coast of the sothern-most tip of South America. It occupies an area of 2,766,890 square kilometers, which is approximately equal to about three-tenths the size of it of the join States. It has a cosmos of nearly 40 million people with a growth rate of 1.13%. The populace is 97% Caucasian (primarily of Italian and Spanish decent) with various indigenous groups comprising the be 3%. Over 90% of the population is Catholic. The primary language of the nation is Spanish. The national literacy rate is around 96% (CIA). Argentina has been a democracy since 1983, originally 1983 it suffered from a tumultuous period during which it fluctuated between democratic and authoritarian rule. It is currently a constitutional republic with mandatory ballot of all citizens over 18 years of age. The current president is Eduardo Alberto Duhalde, who has held power since he was appointed to the position of presidency on the second of January 2002 (CIA). The Argentinian rescue enjoys a well alter industrial sector along with a well developed export-oriented agricultural sector . Argentina also benefits from extensive inherent resources and a well amend populace. Major industries in Argentina include food processing, motor vehicles, consumer durables, textiles, chemicals and petrochemicals, printing, metallurgy, steel. Argentina boasts a GDP of $453 billion (2001) with about 6% abandoned to agriculture, 28% devoted to industry and 66% devoted to services. Its primary export partners are Brazil (25.1% of all exports), the United States (18.7%), Germany (5%), and China (4.6%). In spi... ...Norden, Deborah L. and Roberto Russel. The United States and Argentina. New York Routledge, 2002.Mussa, Michael. Argentina and the investment trust From Triumph to Tragedy. Policy Analysis in International Economics 67 (2002)T he Argentine Crisis Chronology of Events After Sovereign Default Since April 7 June 2002. Standard and Poors. March 12, 2003The Argentine Financial Crisis A Chronology of Events January 31, 2002CRS Report for Congress. March 3, 2003 http//fpc.state.gov/documents/organization/8040.pdfUnited States Congress, House of Representatives. Subcommittee International Monetary Policy and Trade. Hearing on the State of Argentine Economic Crisis and the Role of the International Monetary Fund. 5 March 2002 The Argentine Economic Crisis 1999-2002 Essay -- Essays PapersThe Argentine Economic Crisis 1999-2002Basic Information About Argentina Argentina is a nation located on the East coast of the sothern-most tip of South America. It occupies an area of 2,766,890 square kilometers, which is approximately equal to about three-tenths the size of the United States. It has a population of nearly 40 million people with a growth rate of 1.13%. The populace is 97% Caucasian (primarily of Italian and Spanish decent) with various indigenous groups comprising the remaining 3%. Over 90% of the population is Catholic. The primary language of the nation is Spanish. The national literacy rate is around 96% (CIA). Argentina has been a democracy since 1983, before 1983 it suffered from a tumultuous period during which it fluctuated between democratic and authoritarian rule. It is currently a constitutional republic with mandatory suffrage of all citizens over 18 years of age. The current president is Eduardo Alberto Duhalde, who has held power since he was appointed to the position of presidency on the second of January 2002 (CIA). The Argentinian economy enjoys a well diversified industrial sector along with a well developed export-oriented agricultural sector . Argentina also benefits from extensive natural resources and a well educated populace. Major industries in Argentina include food processing, motor vehicles, cons umer durables, textiles, chemicals and petrochemicals, printing, metallurgy, steel. Argentina boasts a GDP of $453 billion (2001) with about 6% devoted to agriculture, 28% devoted to industry and 66% devoted to services. Its primary export partners are Brazil (25.1% of all exports), the United States (18.7%), Germany (5%), and China (4.6%). In spi... ...Norden, Deborah L. and Roberto Russel. The United States and Argentina. New York Routledge, 2002.Mussa, Michael. Argentina and the Fund From Triumph to Tragedy. Policy Analysis in International Economics 67 (2002)The Argentine Crisis Chronology of Events After Sovereign Default Since April 7 June 2002. Standard and Poors. March 12, 2003The Argentine Financial Crisis A Chronology of Events January 31, 2002CRS Report for Congress. March 3, 2003 http//fpc.state.gov/documents/organization/8040.pdfUnited States Congress, House of Representatives. Subcommittee International Monetary Policy and Trade. Hearing on the State of Argentine Economic Crisis and the Role of the International Monetary Fund. 5 March 2002

Background/Introduction of Wal-Mart Germany: A Failed Marketing Plan

Wal-Mart is not only the globes most dominant player in the retail home market industry, it is also the worlds largest corporation in terms of revenue earning more than $240 billion in 2003. It is also the biggest secret-sector employer in the world today with roughly 1. 38 zillion staff on its payroll. The first Wal-Mart was set up in 1962 by brothers Sam and Bud Walton as a five and dime store in Rogers, Arkansas. Forty years later, branches have mushroomed all over America.Today there are 1,647 Discount Stores, 1,066 Supercenters, 500 SAMs clubs and 31 Neighborhood Stores in appendage across the countryall under the Wal-Mart corporate umbrella. Wal-Mart thrives on its everyday low prices (made possible by its sophisticated inventory management system and the biggest private satellite communication system in the world), emphasis on customer advantage, and highly-motivated personnel. With its huge and uncontested success in the homeland, Wal-Mart decided in 1991 to embark on a n ambitious campaign to become an international retail store corporation.Its goal was to have its international operations contri only whene a one-third of its total kale by 2005. It opened a SAMs club outfit, its first overseas branch, in Palenco, Mexico City. Since then, Wal-Mart has opened branches in 9 countries and in 1993, it opened the Wal-Mart planetary Division, to oversee the companys international operations. So far, revenue returns has been spectacular. In 1979, its annual turnover reached $1 billion for the first time. In 1993, it earned a billion in only a week and in November, 2001, in a record-breaking single day. In the year ending January 31, 2003, Wal-Mart posted sales of $244.5 billion, with about 16. 5% earned abroad. Its 2003 turnover is three times higher than Carrefours, the worlds second biggest retailer. However, while Wal-Mart has become the market leader in the US, Mexico and Canada, the same didnt hold true for its other overseas markets. Its operat ions in Asia (which includes China, South Korea and Japan) and Latin America (Brazil and Argentina) are profitable but not as much as the uniting American profit rates. A notable case to consider, however, is Wal-Marts failure in the German market. The Wal-Mart Germany FiascoGermany is the third biggest retail market in the world after US and Japan. In December 1997, Wal-Mart decided to expand into Germanya move that was once considered as an sign foray to make its presence known throughout Europe. The company took over the chain of retail stores, Wertkauf, for about $1. 04 billion and Interspar hypermarkets for 560 million. However, revenues have not mirrored those of North American postings. By 2002, Wal-Mart Germany only earned an estimated 2. 9 billion, a market share of 1. 1%. By 2003, it has lost about 1 billion, closed devil outlets and laid-off around 1,000 staff.Wal-Marts German operations is said to have failed because of four reasons First, Wal-Marts entry into the Ger man market was through acquiring 74 Spar hypermarkets, a company which before the buyout was already the weakest player in the market. Spar stores were located in less well-off areas and has the industrys highest logistics be and lower returns. Meanwhile, its acquisition of Interspar is considered as an overpriced deal since the same chain of stores were bought by its former company only two years earlier at a price seven times lower than what Wal-Mart had to pay for.The second reason is the clash of polishs between Wal-Mart Germanys American CEOs and German employees. The ignorance of these executives regarding Germanys laws and culture has created widespread employee dissatisfaction and union-bashing. American Rob Tiarks, Wal-Mart Germanys first CEO, was unwilling to learn the German language, ignorant with the countrys framework of retail market and handle the strategic advice given to him by former Wertkauf executives. The company installed a German CEO in 2001 but his abilit y to turn Wal-Marts future around is yet to be judged.It also has to deal with unions, a factor that is absent in its US operations. Third, Wal-Mart has not been able to deliver its promise of lower prices and vie with other and bigger discount stores in the country like Aldi. German shoppers have also been turned-off by the concept of greeters which, in America, is considered good customer service but a form of harassment in the European country whose people are used to self-service. It also cannot offer the 24/7 gimmick of its American store counterparts because of Germanys restrictive shopping hour regulations.Finally, Wal-Mart Germany has been continually accused of infringing German laws and regulations like the anti-trust act which requires all corporations to disclose financial information. much problems could be foreseen for the company using the present situation as gauge. So far, it has failed to accomplish the financial benchmarks it has set for its first European fora y. The future of Wal-Mart Germany is, indeed, not load-bearing(a) at this point in time. Reference Knorr, Andreas and Andreas Arndt. Why did Wal-Mart Fail in Germany? Bremen Institute for World Economics and International Management, June 2003.

Philosophy Montessori

A youngsters different national sensibilities en adequate him to choose from his complex environs what is suitable and necessary for his growth. They make the nestling slender to some things, but leave him indifferent to others. When a particular warmness is aroused in a electric shaver, it is like a light shines on some objects but not others, making of them his whole world. The Secret of Childhood, p. 42, Chap 7 . Define the terms of sensitive periods and explain how the teachers knowledge and spirit of these periods determines his/her preparation and custodianship of the prepared surround A child is a unique human existence who possesses countless potentialities since his early age. He is endowed through abilities to develop both sensible and psychic constructions by himself. The development and growth for physical or external theatre of operations is visible. Yet, the inner mechanism is still imperfectly understood. There are two studies are contained in these inner mechanism.The glands and secretion connected with physical growth, the other is an understanding of childs mental growth which is c totallyed sensitive period. It is a period of child where he rotter manifest his certain ability in perfectly flair. During these periods, a child has maximum sensitivity towards a particular knowledge or skill. This sensitivity lasts in certain period of childs carriage and does not reoccur in other childs age. Once the child concentrates with i aspect of skill, he allow exclude others.He does the repeat to practice his ability with passion, love and even his inner force, and it continues until he feels satisfied and serene. Since, this is the best moment when the child develops his inner mental growth, a teacher should learn the indication from his appearance then enhance his ability by aiding him a right kind of stimuli through prepared environment and encourage him in particular(prenominal) time of learning. Therefore, it slew optimize the childs new ability. As one of internal aid for childs psychic development, the sensitive periods send away achieve a childs personal construction with two conditions.Firstly, the child sine qua nons a prepared environment, both things and the people surroundings, which is suitable and necessary for his growth. Secondly, the child requires freedom. Let the child chooses his birth metre and law of development to explore and fulfill his need, this willing put him into happiness, joyful and peace. If the teacher, as an adult kindlenot give these two conditions, he will not reach his potential and his personal development will be stunted. And his opportunity to master in those abilities as a human will be lost ever more(prenominal).The sensitive periods are categorized in six terms, the rove with environment, the sensory impression, the ability to use language, the development of travel and movement, the interest of small objects, and the spirit to be involved with social life. A very important and mysterious period is the one which makes a child extremely sensitive to order. This sensitiveness appears in a childs outgrowth year and continues on through the second. It may seem slightly fantastic that children should dupe a sensitive period with respect to external order, since it is a common opinion that children are disorderly by their very temper. (The Secret of Childhood, p. 49, Chap 8) sensitiveness to order of child, it is truly sh hold since the first month of age. However, as an adult, parent often doesnt notice this sensitiveness manifestation. The judgment that a child doesnt put one over the ability to respect and react of external order become a common opinion. Montessori had observed for some situations which showed the enthusiasm of child to have blissful and smooth moment, in seeing things in organized arrangement. The tantrums and uncomfortable feelings that occasionally experienced by the child, is perhaps that he finds the obstacles when he tries to fulfill his needs.A story in Maria book In one such instance the principal character was a elfin girl about six months old. One solar day she saw a woman enter the room where she happened to be and placed her parasol upon the table. The child became agitated, not at the woman but at the umbrella, since after looking it for some times she became to cry. The woman thinking that she wanted the parasol picked it up and brought it to her with a pleasant smile. But the infant pushed it away and continues to scream. Efforts were made to settle down the child, but to no avail.She only became more agitated. What could be done to solve the tantrum? Suddenly the mother of the child through some psychological acumen took the umbrella from the table and carried it into other room. The child immediately grew calm. The cause of her disturbance was the umbrella on the table. An object out of place had violently upset the little girls pattern of memory as to how objects should be arranged. (The Secret of Childhood, p. 50, Chap 8) A child has a twofold sense of order. First is his cognition of relationship to the environment.Second is his inner awareness of different parts of his body to have relationship with the objects. With those two senses, a child can experience the order based on precise and determined environment. So that, he can categorize his perception and build conceptual cypher, then he can heap with his world. The second sensitivity will appear is sensory impression through five senses. They are visual/seeing, auditory/hearing, olfactory/smell, tactile/touch, and gustatory/taste. By those senses, a child who has highly curiosity of any new thing will be able to explore and experience the environment.Smelling and gustatory sensibilities as well as can be learned from practical life activities, such as differentiate the herbs smell and sweet, salt, sour and bitter tastes. Afterward, in order to be able distinguish variation of sounds, a child is introduced with human voice, music also the source of the sound has been made. The visual sense is interpreted by the look. The functional of these eyes can be exercised with identifying the size, shape, color of materials. While the visual sensitivity is being developed, the tactile ability is also developing.Without touching the materials which are existed in his environment, a child will not stimuli his brain and practices his motor function. In order to develop his mind throughout these sensibilities, a child needs to hear, see, touch, smell and taste. He initially observes the object with the eyes, he understands the form, size, and color also by hands. Then, he perceives the name of the object when the adult teach him. By hearing the voice, hes not only imitating the sound, this young human will use his knowledge and memory, and thus he can speak the object name with his tongue.All of this process by all odds will develop his intelligence in nature way, molding his character, and directed his ego to organize his movement. The more trials moments that a child experienced with his senses, the more skills he can apply to accomplish his works in confident and orderly. Introducing to language for child is as good as possible in the early age. During this sensitive period, a child can absorb and imitate the sound of human that he hears. Although the baby doesnt look like understand when an adult is talk of the town with him, but his brain as absorbent mind is developing and radually achieves under his unconscious mind. In fact, he can distinguish some types of sounds, which are produced by animals, instrument or human.He only imitate to the human talking to, not to the other sounds. If he can notice as many as words in his sensitivity period, he will enrich his vocabularies which useful in the future. Between the age of year and two, a child has the sensitivity to be more active. He bulge outs to walk, run, climb, even jump in every type of envir onment, he surely move with his own purpose, unlike the adult. An infant, on the other hand, walks to perfect his own proper function, and consequently his goal is something creative within himself. (The Secret of Childhood, p. 78, Chap 11) While doing the walking practicing, he still doesnt have any pattern, rhythm also reason for any movement he makes. He barely walks toward something that attracted him in one point of position. An adult can assist him to develop his ability, by keeping in mind to give up all adults pace and goal. But, follow the childs need as tenacious as he can finalize his one passage of walk.It is important to know that an infant is only able to develop his ability to walk, when he passes all the processes of walking from the beginning. The first step that he makes, tries to figure out how to balance when changing one foot to another to stand, stands and walks with two feet perfectly. Alongside he develops his physical strength, his psychic life also improv ed. The growth of muscles which connect between cells and tissues will not be optimal if a child is not involved in such physical activities.When his physical condition is in health condition, he also creates his spirit, courage and self-confidence. From the beginning of its second year a child is no longer carried away by gaudy objects and brilliant colors with that transport of joy so characteristic of the sensitive periods, but becomes interested in piddling objects that escape our notice. (The Secret of Childhood, p. 64, Chap 9) His concentration towards a specific thing in one object, somehow the adult have no attention or even invisible on it.Yet, a child who likes to be an observer is be able to focus on these small things. He can send away a lot of minutes to only watch and look a painting that contain many details in pictures, color, and shapes. Or perhaps to soften attention on the shapes of stones, the forms of flies or plants. His sensibility in this period can incre ase his focus and concentration to higher level. The last part from childs sensitive period is his spirit to be engaged in social environment. He begins to recognize the rules of his environment, his rights and responsibilities.How he serves the surroundings with a proper manner as well as himself. He learns to have a friendship and starts to be united in a group. If all the conditions can occur in a harmony, a peace residential area among the children can be established. To stimuli this childs sensitive periods thus can strike his potentialities, Montessori has her system that can assist a childs live successful and happily in this world. We have to fully understand her philosophy and kept in mind that this method only can be perfectly done if it is considered in open minded, instead of fixed one.There are two components which support the childs development with environment, including materials and exercises also the teacher who prepares the environment. This is because a prepa red environment is the place to nourish the child. He needs it to enhance his self-construction, so he can reveal his own personality growth in such natural approach. On the other hand, the teacher should learn the theory, observes the child and try to recognize the obstacles that can strangle the child development, and remove them from his environment.The first component of this method is prepared environment. As a teacher, she must knowledge and understands what kind of environment that she can prepare to support the childs life development. The criteria which are should be applied in Montessori var.room are concept of freedom, structure and order, actuallyity and nature, beauty and atmosphere, Montessori materials and the development of community life. Through freedom a child can have the opportunity to reveal himself. To aid the childs psychic development, a teacher can secretly observe the child while he is doing the works.Also, through freedom, a child can possess himself with his own pattern of development, by using his inner guidance to improve his growth. Besides freedom, the environment should have the structure and order. The aim of this structure and order is due to a child needs to build his own perception and intelligence, from predetermine and precise environment. From that condition, the confidentiality from child to deal towards his life will incarnate. Since a child love to something in order, in this creative moment, as teacher orderly has to take care the materials in the classroom.They should be arranged in sequence and classified as per bar level of materials. Then, if the child accomplish one activity, he knows that he has to return back the apparatus in the right place as same as he has taken before. The child must have the opportunity to internalize the limits of nature and truthfulness if he is to be freed from his fantasies and illusions, both physical and psychological. (A Modern Approach, p. 57, Chap 3) The child must deal with nature and reality. We live in this world where the natural things exist. For example a tree, a child can practice his sensibility of five senses.From nature, a teacher can inform the child that the nature is the thing that serves us during our lifetime, so that as human beings we can still alive and survive. In this world, also he will face the reality condition. By understanding from his every action he made, he will have the consequences. In Montessori, the child will learn how to do the housework with the real utensils. A child will use a real knife to cut the vegetables or pouring the water from a real glass jug. A child also learns if there is a condition that doesnt happen as he expects, he has to accept it gracefully, instead of being upset or angry. The child comes to see that he must respect the work of others, not because someone has said he must, but because this is a reality that he meets in his daily experience. (The Absorbent Mind, p. 223, Chap 22) The fourth pa rt of prepared environment is beauty and atmosphere. Montessori felt that the environment should be simple, bright color, well-to-do and harmoniously arranged. It makes the environment feel so relaxing, warm and conducive for the children activities. The other important element is Montessori materials itself.They should have a purpose for the childs development. The difficulty or error of each material that could be figured out by the child must be isolated in a angiotensin-converting enzyme piece of material. The somas of materials must be gradually composed from simple to complex. Also they are able to use for future learning. The last thing of prepared environment is development of community life. It has three key elements that contains of sense of ownership and responsibility, responsibility the children begin to feel for each other and the inclusion of children of different ages in class.A person, who intends to be a Montessori teacher, must prepare herself. She has to think that a teacher is not the person, who has to teach or control all over the activities in class and to be followed by the students. But, she has to understand the children that they have their own manner to accomplish their works in the class. A teacher must refrain herself to interfere the child when he is in the processing his physic and psychic area through the materials, otherwise one of trait which being developed at that moment will be vanished or done improperly.As a teacher, must look in each child as one unique individual, that one to another might have different type of characteristics. So that, she has to devote her energy to help the child step by step, thus he can secure his aim in order to deal with his environment independently. She usually does by obtaining three aspects. Firstly, her responsibility to custodian and keep the environment to be the component that can attract the childs attention, thus he can fulfill his needs in freedom and without any distraction fro m others.When the teacher can design a harmony situation where the child takes place during his working times, so the aim of this method will be achieved in proper way. It includes the previous invoice regarding the prepared environment. Secondly, once the environment has prepared properly the other thing that must be considered is the teachers action during the class. Before the child manifests his first period, she can show when she is taking care the child with hearten, lovely and warmth manner. Once the child feel comfortable, he will trust the teacher, and it is easy for the teacher, if she need to interfere the child when it is necessary.The last, when a child begins to attract by something, usually the teacher can introduce the practical life area as an initial exercised. Because, the child will meet those activities in his home every day, so that it will easier to be taught. When the child is interest to one material, the teacher explains to him, and he starts to work with it, the teacher must not interrupt him in any ways and anytime until he can finish it by his own laws. The steps will start from slow into exam, and the teacher must understand this pattern of development. These sensitive creative moments, will happen only once in childs life time.Not only the child who has to observe and practice to be able reveal his hidden potentialities, but the teacher also has to observe and thinking every moment when the child manifests his interest of some new things or show some disorder behavior that might be caused by the environment or his inner problems. If this process goes in natural and proper way, the child can have concentration, build his confident and will feel satisfied when the can enamor one conquest. Then, a success human being with good personalities will be created, because he has the opportunities to explore and manifests his potentialities during his sensitive period.

A Review on Lifeboat Ethics Essay

Lifeboat ethics the case against helping the poor is a famous essay written by Garret Hardin, a human ecologist in 1974. This article aims to re examine the lifeboat ethics which was developed by the source to support his controversial proposal.In the theory, the world is compargond to a lifeboat with a carrying capacity of 60. in that respect are totally 50 people on board, representing comparatively mysterious nations, while the 100 others swimming in the ocean outside the lifeboat stands for the poor nations. To light up the dilemma of whether the swimmers should be allowed to climb aboard at the risk of lifeboats safety, Hardin suggested that no admission should be granted to boat, or to interpret it in a straight way, no humanitarian aids should be offered to the poor countries.Regardless of the additional factors which the author took into consideration from the real world in the essay, in my opinion, the raw material metaphor itself is questionable.Firstly, the status of the lifeboat is non an accurate reflection of reality. Arguably, natural resources of the earth are finite, however, this does not equal to the scarcity of resources in the control of the rich nations. On the contrary, nowadays in the developed countries, what the rich have used is out of proportion to their actual needs, which not only leads to colossal waste each social class but besides creates disposal problems. A familiar example is the popularity of losing weight among the western world, which is not solely a way of pursing beauty but also a clear indication of the growing number of obese people who consume food excessively. In contrast, in the third world especially destitute nations like Ethiopia, millions of people are filled with untold suffering.They drag themselves on the street from day to day, begging for only a slice of stale bread. receivable to the unfair distribution of resources caused by the affluent peoples favorable political position, most rich nations cu rrently obtain more than enough resources and they are still casting their greedy eyes on the untapped poor regions. In the light of the facts above, in the lifeboat metaphor people on board genuinely occupymore room than normal and the real carrying capacity of a lifeboat is more than 60. With no admission given to those swimmers who are in need, the room is not allocated to each according to his needs, a principle the author cited in explanation of the rationale behind the lifeboat ethics.The second doubtful point is related to Hardins computation of conscience. In defense of the survivors guilt arising from not helping the poor, he claimed that the net result of conscience-stricken people giving up their unjustly held seats is the emptying of that sort of conscience from the lifeboat. He defined guilty about ones good luck as a type of conscience and the appetizers lack of guilt about the rich peoples loss as conscience drain but the author deliberately omitted the devotion o f rich peoples tranquillity to the poor asking for help. Counting the negative effects on total conscience in the lifeboat if no delivery is attempted, the final solution to the lifeboat dilemma might be changed.Essentially, the authors negligence of social injustice against impoverished people and the ethical issue indifference is just a result of his bias for the rich countries. To improve the general population quality, the author repeatedly emphasized the necessity of reproduction control in poor nations and increasing the proportion of rich nations population. This suggestion in fact is based on the assumption that the people in rich nations are innately superior to their counterparts in poor countries, which is an apparent violation of the creed that everyone is born equal.In conclusion, the poor people should not be the return of the population growth in the developed regions. Logic and rigorous as the essay Lifeboat ethics the case against helping the poor may appear to b e, the author wrote more on behalf of the countries on board, group of which he belonged to. The author urged people to get rid of sentiment and make rational decisions, but ironically he himself deceived his mind with prejudice and sense of superiority.

Opening a fast-food franchise Essay

Opening a fast-food franchise can be a very reward venture. Consumers ate as much as US$110 billion worth of fast-food in the United States in form 2000 alone, a dramatic add from only US$6 billion in 1970. According to The National Restaurant Association, this trend continues to be observed as fast-food sales grow at a rate of 5% per annum to an estimated US$163 billion by the end of 2007 (Max healthful, 2003). This gives us the idea that a fast-food franchise is potentially a very utile business option.However despite this implication, an average of three out of twenty-five franchises of major fast-food corporations close down at the end of every fiscal year (Max soundly, 2003), which tells us that merely opening a fast-food franchise does not guarantee success in the business. Therefore there is a need to follow certain(prenominal) guidelines in order to increases the chances of succeeding in the fast-food business venture. The first timber is look ating an appropriate fast -food position. This could be a piece of property that you own or suppose to lease.It is of prime importance that you first evaluate whether or not your intended site is fit for a fast-food franchise. Some franchisors require you to follow specific guidelines in selecting a site while others may even require you to merely choose from a list of sites that they offer. Sound evaluation of a prospective site involves a scrutiny of 1. ) sanitation, 2. ) consumer base, and 3. ) competition (Hogan, 1997). A fast-food site must be in an area that is relatively sanitized.You should never choose a site that is following to a junkyard or other similar structures. The opera hat sites are located in places that have obvious potential consumer bases such as near a school where the schools students and faculty members might comprise a commanding consumer base. Unfortunately, there are usually other fast-food outlets already installed in the best of fast-food site areas, which makes it importan t for you to first analyze the level of competition in the immediate area and whether you would be able to stand up to it.The second step is to select an appropriate franchisor (Hogan, 1997). The fast-food that you will choose should be in demand to your prospective consumer base. You can conduct a survey on the food preferences of citizenry in your prospective site in order to have a better idea of which franchisor to select. It is also important to select a franchisor that has a well popularized trademark and a proven formula for ripe(p) business. This is the main advantage to buying a franchise as opposed to starting a tender fast food joint from scratch.Aspects of a fast-food franchisor such as advertising, good will, and favorable sanitation reports all trickle down to individual franchises. Furthermore, a well run franchise should be able to assist a franchisee on everything, from site selection and even lease negotiation to staff training, ingredients advisory and operatio ns monitoring. The last step is to make the proper arrangements with your selected franchisor (Hogan, 1997). This involves settling a number of fees including those for initial franchise, royalties, and other miscellaneous fees for advertising and promotions.This step also includes hiring and training call for staff and setting up the selected site. With all those taken cared of, what remains to be done is to procure stock for the food to be served and then you are good to go. Franchising is a potentially profitable business option. Anyone who is thinking about making such a venture should first look for an appropriate site and select a reliable franchisor before going into the detail of making final arrangements of setting up a franchise.

English Legal System vs Inequalities between Individuals and Groups Essay

face intelligent corpse vs Inequalities between Individuals and GroupsIntroductionDoes The English statutory System Do Enough To Address Inequalities Between Individuals And Groups? Addressing inequalities are a vital aspect of each government sub judice system, not only for the frugal growth and for the development of the goals such as the millennium goals, but also for security and peace perspective. The legal system of English has not been left deviation in the disturb against inequalities among its citizens. This is the system of police that has developed in England. Horizontal inequalities get hold of developed and increased among state glob in all in ally and England has been affected. The inequalities are taken as increasing factor to the risk of violence, conflict, which can in turn worsen the inequalities among people or groups (Haskel & Slaugther, 1999). This paper looks into how and what the English Legal System is undertaking in the fight against inequal ities among groups of people or individuals. There are increasing concerns about persistent and often rising inequalities. These inequalities includes aspects such as age, pregnancy and maternity, constipation race, sex activity reassignment marriage and civil partnership, faith or sexual orientation among other grounds where discrimination can occur. All these grounds of inequalities are applic adequate to two individuals and groups people. However, each and every legal system in different countries is tasked with the fight against any form of contrast among individuals or groups of people in the society. The English Legal system has been as hygienic on the forefront in the fight against the in equality menace among its people (Pontusson, 2005). The law has been and continues to be a tool by which essential democratic ideals give way been expressed not only in the English legal system but also in other legal systems around the globe. The egalitarian ideals expressed inclu de the same employment chances, equal well(p) of entry into schooling among many other aspects. Simultaneously, the legal system is on its own a site of unusual discrimination, as discovered in different degree of access of first-class legal aid, discrepancy in view as rates, or disparity in sentencing. The researches within this field attend show how good has the English legal system done to address the issues of inequalities between individuals and groups of people. Hence, law can be used as a mechanism for equalization and in turn can produce or express inequality as well (International Labor Office, 2007). Disparity in the legal system, the main question behind the issue of inequality is whether the law is applied fairly to all members of any group? Courts appointed attorneys providing a sufficient protection for their needy clients? Is the death judgment more likely to be forced on African Americans than on whites? Who bears the brunt of the notable increase in the detentio n rate? When the prisoners re released from the jails, do their potential employers discriminate against them this creating an even larger underclass? In addition, how has the increase in the number of privatized prisons affected how captives are handled? How has it altered the political process (e.g. Entrance by the prison industry) that manages how large our imprisoned residents will be? difference could be integrated as a concern into goals and targets on different sectoral/thematic issues such as (politics, security, justice, poverty, education and health), through speech stressing addition, fairness, accountability and responsiveness to all social groups throughout the frame escape is essential in the English legal system (Witte & Green, 2012). There is numerous discrimination by type that is experienced amongst people in the United region. These include age, disability, equal pay or compensation, religion, retaliation, sex and sexual harassment, genetic information, harass ment, national origin, pregnancy, race/color,. One of the major areas of concern in the English legal system is the issue of inequality among the disabled people in the community. Not only in the United solid ground, at that place has been a consonance call from all the corners of the world from the people and groups of people for the disabled people to be respected in the society just like the normal individuals in the community. There rescue been campaigns all over the globe fighting for the rights of the disabled people. This has been dubbed as disability discrimination, which has resulted in inequality between different people in the society. According to Equality Act 2010, disability discrimination is when a disabled person is treated less favorably than a non-disabled person, and is treated in this centering for a reason arising from their disability, and the treatment cannot be justified (Keister et all, 2012). The fight against disability discrimination, in the Unite d Kingdom has been defined by numerous acts in the English legal system. These include The Equality Act 2010 this provides disabled people with protection from discrimination in the workplace. England and Wales have had laws against, against discrimination since the 1960s. For example, the Race Relations Acts of 1965, 1968 as well as that of 1976, all of which outlawed race inequity among groups of people or individually. In addition, there is also the 1970 Equal Pay Act and the Sex Discrimination Act of 1975 which themselves proscribed discrimination in the line of gender. Moreover, there was the Disability Discrimination Act 1995 which outlawed disability discrimination. Putting all of these acts together, in the year 2010, all, the anti-discrimination laws were confined together under one Act, namely the Equality Act 2010 (Chant, 2010). The English Legal System comprises one of the greatest tools for people with disabilities, in hallow to ensure and also protect their fundame ntal rights. According to the Equality Act 2010 section 6 disability is defined as a person who have an impairment either physically or mentally, however, the impairment should have substantial adverse as well as the lasting effects on their capability to perform their normal daily activities. Under the act, there is direct disability discrimination as well as indirect form of discrimination. Section 15 of the Equality Act forbids theunfavorable treatmentof a disabled person where the reason for the unfavorable treatment is not the disability itself, but something that comes up as a result of the disability (Partington, 2014). Despite the wide and all inclusive act in the fight against disability inequality in the United Kingdom, there have been numerous cases reported of disability inequality among people, more so in the private sector of employment. The government has, however, embarked on the massive implementation of disability discrimination laws. Some of the achievements th at have been beneficial to the fight against disability inequality in the United Kingdom are the implementation of the required facilities for the disabled in order for them to access services. This includes laws in building and constructions, whereby public buildings should be accessible to the disabled this is through revision of the relevant facilities and services such as no stairs, washrooms for the disables among others. In addition, an important issue for some disabled people is the provision of adaptations of dwellings to improve safety, mobility and quality of life. Effective adaptations can lead to reduced pain and deepen well being, self-esteem and control. Hence it can be said that the English legal system has done quite a lot in the fight against inequality among the disabled people or groups and in turn more should be implemented in terms law, implementation for the complete acceptance of the disabled people. The most affected sector where inequality is most felt is t hrough employment (Fafinski & Finch, 2008). Another aspect that has given rise to inequality is the United Kingdom is the religious identification or differing peoples beliefs. According to human rights and anti-discrimination legislation in the UK, every person has the right to hold their own beliefs as well as any other philosophical beliefs that are similar to religion or beliefs. Under the Equality Act 2006, it is or prohibited or illegal for psyche to differentiate or discriminate against another person or a group of people because of their religion or belief or else for the reason that, they have no religion or belief (Elliott, 2012). There has been a case of religious discrimination in the United Kingdom, especially the issue of Britains shared schools that has been a disturbing portrait of inequality. With the increased differences between the Middle East countries and the western especially between the Muslims and other religions groups. In many cases, there has been a correlation between the increasing trend in terrorism and the Muslim religion. This has resulted in the inequality between the Arabs/Muslims in the UK and other people especially whites. work up in achieving liberty of religion or belief and thwarting inequity based on religion or belief in the place of work and in public services has been widely advocated in the United Kingdom. Equally, the capability to draw conclusion continues to be stalled by Governments reluctance to stigmatize between the various Christian denominations, when recording peoples religious profession, either in the population census or the Labor Force stack (Boaler, 2011). Generally, the act on equality, human rights and religion or belief has been interpreted watchfully in domestic tribunals and courts as according to section 5.3 of the equality act. period some indirect inequity claims relating to dress codes and working hours have been successful, most claims based on religion have failed. This is lar gely because courts have mostly nominate that intrusion with the autonomy of belief or religion under Article 9 of the European Convention on Human Rights (ECHR) is not easily recognized. over the years, religious conviction has played a less leading role in public culture. Temporarily, the rival status hierarchies have fallen away. The meritocratic lead of specialized success is pretty much the only one left standing. We can see a correlation between inequality and religious trust (Warren, 2006). The presence of religious diversity in todays times in the United Kingdom has resulted in increased contact between religious, which has sometimes revealed deep-rooted stereotyping and prejudice, which in turn leads to tension and sometimes conflict between individuals or groups of people in the community. Indeed, religion is an indispensable component in the individuality of some of the groups that maintain up our society, however, it has also been connected with stereotypes or de pressing preconception, including the assumption of a so-called clash of civilizations. Political events and popular discourse have repeatedly been revealed in the media and have negatively linked terrorism and Islam. This has in turn prejudiced social attitudes and led to a Renaissance of religious and racial discrimination in the community and most public places. A latest information on the European Monitoring Centre on Racism and Xenophobia (EUMC) name that Muslims are often fatalities of inequity, negative stereotyping and of manifestations of prejudice and hatred. These take the form of verbal threats and physical attacks on people and property and racial and mostly religion linkup profiling (Oliva, 2008). The growing visibility of religious and belief variety in Europe and especially United Kingdom has been depicted by an increase in unfairness, inequity, and prejudice against religious and ethnic minorities. While a great deal of development has been achieved, biasness on grounds of racial or ethnic origin and religion is still a problem for many people in our societies, even though this is tricky to accurately measure due to short of data on the religious composition of the inhabitants of the UK, mainly in regard to minority religions. The English Legal system has created a structure of legal tools, policies, and initiatives for fighting religious and racial unfairness and in turn promoting fairness. Nevertheless, it could be argued that the principles of equality and non-discrimination and the respect for the right to freedom of thought, conscience, and religion have not been fully implemented in all Member States (Lansley, 2012). Despite the tremendous effort by the government and the vast established English legal law, there are still cases of religion inequality and discrimination within individuals and the UK citizens towards either an individual or a specific group or community. People affiliated to religious minorities, especially migrants also, experiences disproportionately begin incomes and higher rates of unemployment, as they face problems accessing housing and in turn living in poor environs. They suffer from prejudice and experience exclusion or marginalization in social, political, and economic activity and from unfair treatment in public or social services (Blanden & Machin, 2013). The enactment of the Equality act 2010 in United Kingdom has redefined peoples rights regardless of their religion affiliation. The introduction of the law has targeted all people in the country, and in turn offering the right protection to people. In addition, the human rights movements have been active in fight for the peoples rights and in turn bringing along equality among the countries populace. English Legal system has been deemed as one of the all-inclusive legal system and has been a positive aspect in the fight for equality among the United Kingdom citizens. The Equality Act 2010 has been drawn-up to deal with inequali ty and also prevent prejudice against all sorts of people on the basis of protected characteristics. It brings together several presented laws and aims to make understanding the law simpler. It also introduces a new single public sector equality duty, which requires public bodies to actively advance equality. This has enabled the UK government to be able to handle the numerous issues of inequality in the society. In accordance to the question posed whether the English Legal System is insideng enough to address Inequalities between Individuals and Groups, the reception is YES. Although there has been numerous handles in the full achievement of equality, the government has been able to implement laws that has been effective in curbing inequality. Moreover, the legal system has developed an effective criminal justice system which has enabled in the fight against inequality (Keister et al, 2012). In conclusion, there are many experiences that remain invisible and ignored within the wider agendas in the fight against inequalities within the English legal system. While the inequalities are widespread and all-encompassing, the legal systems have tried to be all inclusive in declaration all forms of inequalities that are experienced within the individuals, and groups in the society. It is clear that there can be an experience of far-reaching inequality, prejudice, favoritism and racism from politicians, the media, and the public. However, numerous recommendations have been make in different chapters for the introduction of ethnic monitoring, for example in health, social work, substance use services and criminal justice. In many of these domains, existing equality and human rights law provides the framework for addressing these injustices, but it needs to be proactively and effectively implemented.ReferencesHaskel, J., & Slaugther, M. J. (1999).Trade, technology and U.K. wage inequality. Cambridge,Mass. National Bureau of Economic Research.Pontusson, J. (2005).In equality and prosperity neighborly Europe vs. liberal America. Ithaca, NYu.a. Cornell Univ. Press.International Labour Office. (2007). Equality at work Tackling the challenges global reportunder the follow up to the ILO Declaration on thorough Principles and Rights at Work. Geneva International Labour Office.Witte, J., & Green, M. C. (2012). Religion and human rights An introduction. Oxford OxfordUniversity Press.Keister, L. A., McCarthy, J., & Finke, R. (2012). Religion, work, and inequality. Bingley, UKEmerald Group Pub Limited.Chant, S. (2010). The International Handbook of Gender and Poverty. Cheltenham EdwardElgar Pub.Partington, Martin. (2014). Introduction to the English Legal System 2014-2015. Oxford UnivPr.Fafinski, S., & Finch, E. (2008). English legal system. Harlow Longman.Elliott, C. (2012). English legal system. Harlow Pearson.Stephenson, M., & Harrison, J. (2011). Unravelling Equality The Impact of the UnitedKingdoms Spending Cuts on Women.Political Quarterly,82(4) , 645-650. doi10.1111/j.1467-923X.2011.02256.xBoaler, J. (2011). Mathematics and science inequalities in the United Kingdom when elitism,sexism and culture collide.Oxford Review Of Education,37(4), 457-484.Warren, T. (2006). Moving beyond the gender wealth gap On gender, class, ethnicity, andwealth inequalities in the United Kingdom.Feminist Economics,12(1/2), 195-219. doi10.1080/13545700500508502Oliva, J. (2008). Religious Symbols in the Classroom A Controversial Issue in the UnitedKingdom.Brigham Young University Law Review,2008(3), 877-896.Lansley, S. (2012). Inequality, the Crash and the Ongoing Crisis.Political Quarterly,83(4), 754-761. doi10.1111/j.1467-923X.2012.02357.xBlanden, J., & Machin, S. (2013). educational Inequality and The Expansion of United KingdomHigher Education.Scottish Journal Of Political Economy,60(5), 597-598. doi10.1111/sjpe.12031Source document

How to Teach Language Through Poetry

The use of books in the EFL classroom through three divergent perspectives. Exploring verse line as a strong option.. Most of the time literature is mainly related to reading and writing, but it may play the same meaningful role in pedagogics speaking and listening if we design creative activities. Teachers empennage use literature in the classroom for several(predicate) purposes such as reading aloud and dramatizing a rime, teaching pronunciation, and many other activities. There are many advantages of using literature in the EFL classroom.To talk ab turn out the general advantages of literature domiciliate be a broad approach thus we will not focus on them. Instead, we will down a look at the profits from three different perspectives literature as genuine and authentic material, as a good nomenclature source and as a bridge to get the learner elicit and also, we will mention poetry as a strong option to develop students skills. MATERIAL Literature is authentic material that makes students travel to foreign countries and barbarian worlds. This keeps our students motivated and promotes favorable attitude toward learning.Poems, novels, and stories can bring powerful emotional responses to the classroom. Furthermore, students can relate their own real lives to the stories they read. Literary texts help EFL students to improve oral communication learning. However, literature by itself is not enough teachers need to use imaginative techniques for integrating literature work with language teaching. It is also necessary to bring incite methodology and to choose the proper(ip) material to keep students interested. LANGUAGE Language is the most prominent feature of literature.Through literature students learn about syntax and discourse, different structures, entertainmentctions, and the different ways of connecting ideas, all these help students to develop their writing, listening, reading and speaking skills. As they use literature they learn about la nguage structure without so far noticing, this helps to develop their communicative competence, what as we know, is the ultimate aim of English learning. LEARNER In the classroom the use of literature encourages learners to get involved ith the stories they read or hear the understanding of the words becomes less important as they get involved in trying to figure out what is happening with a extension or the end of a story. Students may also like using literature if the activities are oriented towards enjoyment and creativity instead of memorizing or pursuance grammatical rules. Literature can be seen as the bridge between the learner and the culture of the people whose language they are studying in align to get the learners interested in the culture, we have to carefully select the literary texts according to their interests and level of comprehension.WHY DO WE USE POETRY WITH THE LANGUAGE LEARNER? song is a short piece of imaginative writing, of a personal nature and laid out in lines. In this sense, poetry is a product of the language and a tool to teach it, a tool to teach grammatical clues and a product when students make a composition of any topic. Most of the poems allow metaphors. Students can use cognitive skills by making comparisons between two different things and finding their similarities. The figures of speech used in poetry such as metaphors, similes and personifications help students to have a better understanding of the use of language in an unconscious way.Poetry is a way for teaching and learning basic skills. It can be used as an enjoyable and a rewarding tool with the properties of rhyming and rhythm. It helps students to easily learn with the supra-segmental aspect of the target language, such as stress, pitch, intonation. victimization poetry while teaching English can have many benefits * It encourages creative writing. * It helps students appreciate sounds words and patterns. * It develops phonic skills. * It makes students expr ess feelings and opinions. * It provides a great chance to play with language. It repays the ability to think and to experiment with students understanding of the world. * It helps to acquire vocabulary, creativity and imagination. * it reveals, restates, reinforces and affirms those things which we think are true. * It gives the chance to discover and explore the use of the language. * It generates collaborative activities (pair and sort work). Poetry and the four skills We can develop the four skills while using poetry Poems are good to reinforce grammar structures and to improve writing abilities, bringing out creativity and rhythm in the classroom since students have to use their imagination to write.Also, poems help to develop oral and mental capacities. They should be read aloud to reinforce the students phonemic awareness, phonics, fluency, and vocabulary as well as to sharpen their receptive language skills by learning rhyming, sounds, stresses, pauses, alliteration and s yllables. Ideas for using poetry in the classroom * Discussing the theme of a poem and writing out personal experiences related to the theme. * Deducing meanings from the context. * Completing a paraphrase of a poem (cloze-style). * Choosing the trump paraphrase among a few. Predicting whats coming next after reading only one verse at a time. * Ordering jumbled stanzas or lines in the correct sequence. * Rewriting a part of a poem in ones own words and ideas to offer different messages. * pickax an omitted word, phrase, or line in relation to its context. * Discussing similarities and differences between poems of the same subject or theme. * Identifying any aural or musical qualities in the poem (rhyme, alliteration, and simile). * indicant aloud poems (choral reading) and making a song. This teaches intonations and stress. Using visuals images such as paintings to help pupils envisage settings, historical periods, etc. * Imitating o parody the style of poem. * Acting the poem mi me, role play, performance, etc. * Making a peer or group composition, writing together. Useful Web sites www. readwritethink. org/lessons/lesson_view. asp? id=391 www. poetryteachers. comh www. poetry4kids. com www. poetryzone. co. uk www. michellehenry. fr/poems. htm www. poemhunter. com www. tooter4kids. com/classroom/poetry_in_the_esl_classroom. htm www. teachingenglish. org. uk/think/literature/poems_prod. html http//www. youtube. com/user/b4uguyg/u Conclusions Using poetry in the classroom is a great tool, but we cannot forget that we have to choose the right material, so students can maximize their learning. It has to be interesting and adequate for each student level, reading about new things is usually interesting for students. Learners will benefit from literature we are responsible of putting in touch our students with material that catches their interest, so they want to read and listen more, which turns out in further and richer learning.Also, it can create opportunitie s for personal expression as well as reinforce learner? s knowledge of lexical and grammatical structure giving the luck to develop their communicative and cognitive skills. Many teachers think that including poetry in the EFL classroom can be a very heavy and useless work. However, we have analyzed some of the benefits that working with poetry can bring to the learning process. Also, we pointed that not only it is useful but also, students can have great fun if we choose the correct activities and poems.

Human Resources Management Essay

Proper management of kind resources is vital to beingness a successful business. Human resources be one of the critical departments at heart any organization. The purpose of this study is to emphasize the basic principles of Human options Management. EEO and Affirmative Action, Human Resources Planning, Recruitment, and Selection, HRD, Compensation and Benefits, Safety and Health, and Employee and Labor Relations atomic number 18 the six areas of Human Resources Management that will be the focus. All of these Human Resources Management areas should be works together and should correspond with the overall business strategy.According to our text, Human Resource Management is specifically aerated with programs concerned with people the enforceees (Ivancevich, 2007). It was observed by Edward L. Gubman, in the Journal of Business Strategy, that the basic mission of human resources will al courses be to acquire, develop, and retain talent align the workforce with the business and be an superior contributor to the business.Those three challenges will never change (Gubman, 2006). In todays world the damage human resource management and human resources is called personnel management or a personnel manager. In simple words HRM means employing people, developing their capacities, utilizing, maintaining and compensating their services in tune with the job and organizational indispensableness (Storey, 2007).The recognition of the importance of Human Resource Management extends to small businesses also. There for some time they did non generally affirm the same volume of human resources requirements as the larger organizations, but they too instance personnel management issues that mountain have a decisive impact on the business health. In The Small Business Handbook Irving Burstiner stated hiring the right people and training them well can very much mean the difference between scratching out the barest of livelihoods and steady business growth personnel pro blems do not discriminate between small and big business, you will find them in all businesses, heedless of size (Burstiner, 2008). The proper management of a companys human resources is vital to the success of that company. muckle within an organization are the most precious and vital resource. They should be treated as such. It is historic that the managing of human resources should be done correctly as it affects the overall business plan of any organization. As a person that plans to own an accounting business, this course has made realize that human resources are a very authoritative and vital part of a company. This course has given me the tools to ensure that I have proper Human Resource Management and my employees are taken care of.There are galore(postnominal) employers that consider themselves to be equal employment hazard (EEO) employers. There may even be an employee within the organization that is an EEO officer or they could simply make sure they have a personnel m anager, and/or other managers who understand and follow EEO. Our text stated the human resource manager plays an important percentage in showing by example that each employee is important and will be treated ethically and equally (Ivancevich, 2007). This usually means That the employer is following the anti- discrimination laws and is ensuring that everyone within the organization understands these laws and abides by them. That the employer is preparing and implementing equal employment opportunity management plans or programs designed to ensure that everyone really does get equal opportunity within the organization. almost people know affirmative action as having to do with the development of equal opportunity plans and providing particular help for minority groups with a disadvantaged past. Affirmative action programs also help give antecedently disadvantaged groups the skills they need to compete on equal terms with all other employees. This is a way of ensuring that there is t ruly equal opportunity between all effectiveness and existing employees. There is a full-time EEO officer within my organization. It is my understanding that our EEO officer has never had anyone come to her about any discrimination that has taken spotlight within the organization.An analysis of the job to be done, written into a job comment should be written so that selectors know what physical and mental characteristics applicants must possess, what qualities and attitudes are desirable and what characteristics would be a decided disadvantage.Human resources planning usually refer to classic human resource administrative functions. The evaluation and identification of human resource requirements should meet organizational goals. Effectively, selection is essentially buying and employee, the hire or salary multiplied by probable years of service being the price. Bad employee buys can become very expensive for any organization. For this reason, for particular jobs, some organizat ions may use external capable consultants for recruitment and selection.The cost of a poor selection is a reason why those who recruit and employ should be well trained to judge the suitability of all potential applicants.The main sources of recruitment are as follows Internal company promotions Appointment boards Agencies for the unemployed Advertising or the use of other local anaesthetic media.The businesses vacancy numbers should determine what line of recruitment should take place. It is important that an organization have a background check done to verify experience and statements about qualifications thoroughly before hiring a potential employee.To ensure a good recruitment process it is important to have training in interviewing and evaluate candidates. This type of training usually teaches interviewers how to draw out the interviewee and how to rate the candidates. This is probably one of the most important parts of human resource management.Human Resource Development (H RD) helps employees develop their personal and organizational abilities. Opportunities for employee training, employee life development, performance management, mentoring and organizational development are included in Human Resource Development.Human Resource Development mainly focus is the development of the best employees possible. The reason for this is so that the organization and its employees can hand the organizational goals.Human Resource Development can be formal, such as a schoolroom setting or informal, such as an employee mentoring session by a manager. Organizations that are healthy intrust in Human Resource Development. They also believe that the development of their employees is what makes the organization prosper. Unfortunately this is not something that takes place within my organization. It would be nice to be able to receive training that would improve my knowledge and skills and let in me to help in other areas of the organization if possible.

Massively multiplayer online game Essay

Before electronic computer games flourished through the past eras, patintero, sungka, tumbang-preso, tumba-lata, tagu-taguan and sipa were whiz of the most anticipated outdoor games inside our country. Experiencing these kinds of games imprints almost our half demeanor and we cant keep back a complete childhood experience without haltting tapped hard on the back, been hit by a flying slipper for it missed the target, play with shells, screaming and cheering all everyplace your teammates, jumping over a person and avoiding getting hit its body separate, and hiding and camouflage in a place to pr fifty-fiftyt from being the it of the game.Try ask a child what was his favourite childhood experience, and would tell any(prenominal) scratched his knee from running away from his opponent or been scolded by mother because of sack home late due to exceeding allotted time of playing outdoor games. And try asking a child from the present century what he has been doing lately, and index get an answer playing tekken with PSP, or Super Mario or Pacman with Nintendo or Xbox. Difference spotted? When a child is in the climax of playing and been taking the game seriously, he doesnt want to be disturbed for in some compositors case cleverness loose on his opponent and cant advance to the next upgrades.A gross reaction received by p bents when they call their children to gather around while their kids were busy pressing on joysticks and keyboards and faces were just centimetres away from the screen would be Mom Cant you wait because Im already on my way to take down Bowser And two probabilities might happen after either the parents would start screaming and repeat on telling to set aside their loving gadgets or the children would get irritated on the booming loud voices and start stomping away and lock themselves in a room where they could continue praising themselves for they have defeated the boss in the game.With the help of advanced technological entry t hat has spread around the globe, the beginning of 3D and multi-player online drama (MMORPG) have surfaced and hooked children the most. Children fell into the gaming world, pass much time in virtual rather than in real, which sooner turns to be their life. Like, children must have a deviant childhood want these playing computers during their free time and having fun with his co-gamers. They feel comparable they can play anytime any of the newest released games go on without ending, they continue forever, and they can pick up any character they wanted on the virtual world.If a child started to feel in contact more with gaming, he will make pass more time in solitary seclusion. It is difficult for some adolescents (particularly antheral adolescents) who are vulnerable to the area of prone to video game addiction since it might be filmy to say how popular gaming is in children of all ages, which results to mostly negative results. A discover like found in Elyria, Ohio, where a seventeen year-old boy named Daniel Petric shot his parents in the head after they confiscated his simulate of Halo 3. His mother was killed and his father wounded due to the gunshots, and the troubled teen fled the murder scene with just one item in his possession the Halo 3 game (Ridgefield, 2009). A similar report flashed on television says that a child has accidentally killed his playmate, stabbed with a knife after playmate got a higher score on the game Flabby Bird and now been sent under the make out of DSWD. Several reports similar to this have rang the ears of the mass since the effect of gaming has become more serious. It all started from playing innocently, never knew slowly by slowly they are being eaten with intoxication of gaming and now swallowed of gaming addiction.Results like killing have been a serious warning to those who are sensationally indulged in playing, still often just ignored. The video games are common to be blamed, which we neglect the fact that s ome might have done crimes since they are often being neglected by parents. Coming from a single-parent family isnt a factor, but how a parent sees after his child while growing. Far from my knowledge, it is the duty of the parents to looking at after their kids when engaged into different aspects of real and virtual life. But most children dare to say that theyve been controlled over their life, treated like human robots like told to eat properly, sleep on time, do school assignments and how to spend their time practically.But nobody commands them when they got the hap to get hold of gaming materials, because in there, they call themselves the spunk Lords of Gaming. Fond to their name, with raging adrenaline rush cannot escape the virtual life. Restricting kids from playing wint help to drive the addiction either, for playing is part of our childhood. The more we drag them away, the more they guerrilla and really determined into getting along with playing. Personally speaking, life with no play is never fun. Who wouldnt like to experience playing sipa, tumbang preso, luksong-baka and patintero? Who wouldnt like to meet a childhood friend? no(prenominal) right? Those might not be similar to the games inside the computer world, but those are the rudimentary foundation of gaming not until the late centuries where video games were invented. With increasing percentage of latter sides of gaming, some parents are over-protective over their kids to the extent that they lock their offsprings into a jail afar from their supposed fun childhood. They never had the chance to have real playmates. In some instance, a child who has this experience growing up conclave medals for their parents is the only thing instilled in their minds.On contrary, a child who spent more time in playing grows up quitting almost 70% of his social life. This might baksheesh into several serious personal effects like having a psychological disorder due to excessive malfunction of the brai n. And heres the slick and dangerous part they are the unhappy teenagers which later have a growing percentage in the globe. They have lost their confidence in communicating and lowered their self-esteem. Theyve spent all of their time interacting in a virtual world and are extremely uncomfortable when dealing with real people in real time. In order to retrieve the part of them which just got lost, they seek attention from others.Or a probability that they would drive all away from himself and just have a life with the unreal, which might lead to serious killing crimes like what weve been fearing to happen. Being a gamer isnt dangerous. It is having a hard time thrill the habit whos the real enemy. It is not a dissatisfaction to play computer games, but be prudent of getting addicted. Think twice before engaging wholly, for everything that is excessive can cause vicious effects, ternary the harm we think it would cause to us. We, as being the most users of techno-gaming, are the ones in charge of what might happen when we are drowned in the pool of virtual scenes.And as a gamer, too, playing has just been part of my life. It is just how we balance our time between real and virtual space. Even up to this extent, I would be happy if given a rest time and spending it playing with my favourite computer games and would even dare to challenge my siblings into a multi-player game once again. But my playtime has limits too, and Im the one who limits myself from the red line before stepping into it.References Ridgefield, A. (2009). Video Game Addiction. Teen Ink. Retrieved April 23, 2014, from http//www. teenink. com/opinion/movies_music_tv/article/82305/Video-Game-Addiction/.

Proper Conduct in a Classroom Essay

Being respectful in class is important to the social structure of the educational environment. Without a certain degree of respect it would distract a lot of our valuable attention, and direct it extraneous from our daily learning. This greatly would hinder our learning abilities and minimizes our educational benefits. The dilemma that we face is that a lot of student to not know how to present the proper behavior in class.The good thing is good schoolroom educate is an easily obtainable skill, how eer a perishable skill as well beforehand we learn how to demonstrate good classroom behavior we must first learn the benefits of good behavior. negligence in class causes havoc and disorderliness.For instance If one were to speak out of felon not except would it upset the follow class mate because they did not get a fair chance to speak, but it would give the impression that other people back end speak out of turn as well. If ever one spoke out of turn there would be no way to acc omplish some(prenominal) thing. There will be too many interruptions, and some students will miss the opportunity to press their ideas.Respecting other and proper educate is the only way to keep order in the classroom.So how do we establish order in the learning environment? It is too simple. It is vital to speak when called upon, so students can get a fair chance to express their ideas, and solution. Plus this helps to alleviate distracts and annoyances. Talking out of turn is not the only distraction. Students should not get up, or leave on their own accord as well. However it is acceptable to ask to be excused.It is also important to be mindful of other students thoughts, ideas, emotions, and feeling. Spite, and animosity just agitates the concept of learning. Students should give each other constructive criticism, and listen to each others thoughts. It is also important to address the instructor by title (Mr., Mrs., Ms., Miss., Dr., Prof., Sir, Maam.), and address all your c omments, concerns, and questions towards the instructor in a polite manner.Respectful behavior in classrooms is comfortable. However just as easy as it is, it is even easier to forget to utilize this skill. One must make a habit of be respectful. It is a system you must employ on a day-to-day basis. If followed the method and example of classroom educate I have previously displayed will help make a more relaxing, and less(prenominal) stressful learning environment.

Managing Profitable Customer Relationship

Chapter 1 merchandise Managing Profitable guest races cosmopolitan CONTENT Multiple-Choice Questions1. Central to any definition of trade is _____. a. take on counseling b. movements c. node human bloods d. making a sale e. making a profit ( effect c p. 5 Easy)2. All of the fol milders be accu commit descriptions of modern grocery nowadays, eject which adept? a. grocerying is creation of judge for nodes. b. trade is client cheer at a profit. c. sell and advertising atomic number 18 synonymous with merchandise. d. Marketing involves construct and managing profitable client relationships. e. None of the supra bowments is true. (Answer c p. 5 Easy)3. Like NASCAR, successful companies recognize a crucial dimension of an outstanding trade friendship to be _____. a. a strong node nidus b. a relentless pursuit of guest necessitate c. guest relationships reinforced by everyone in the arrangement d. either of the higher(prenominal) up e. none of the ab ove (Answer d p. 5 Moderate)4. _____ is defined as a kindly and managerial execute by which individuals and organizations obtain what they motif and want through economic set creation. a. Selling b. denote c. Barter d. Marketing e. None of the above is correct. Answer d p. 5 Ch all in allenging)5. Society and culture abidance the underlying form of human deprivations called _____. a. needs b. wants c. demands d. value e. an switch over (Answer b p. 6 Moderate)6. When plunk for by buying power, wants become _____. a. amicable needs b. demands c. physical needs d. self-esteem needs e. exchanges (Answer b p. 6 Easy)7. The fundamental reason Americas around admired debaucheds, including south-west Airlines and Harley-Davidson, conduct extensive research is to _____. a. maximize profits b. increase market shargon c. increase sales d. understand nodes needs, wants, and demands e. profane competitors Answer d p. 6 Moderate)8. _____ refers to sellers being preoccupied wi th their own merchandises and losing sight of cardinal consumer needs. a. Selling myopia b. Marketing c. Selling d. Marketing myopia e. Sh ar of node (Answer d p. 7 Moderate)9. Ameri nooky blemish icons, including Harley-Davidson, Coca-Cola, and Nike, create deep put up meanings for consumers and do not suffer from _____. a. short-term losings b. long-run losses c. competitive threats d. market myopia e. planning problems (Answer d p. 7 Moderate)10. _____ be key get oning blocks for evolution and managing guest relationships. a.Consumer expectations and customer satisfaction b. guest choices and harvest-tide tenderises c. Product performance and customer value d. customer value and customer satisfaction e. Strategic plans (Answer d p. 8 Challenging)11. NASCARs primary obsession is to get a special _____ to every customer. a. assortment of harvest-times b. book store c. experience d. set of recommendations e. car (Answer c p. 7 Moderate)12. All of the by-line phras es reflect the merchandising fancy, except which one? a. We dont welcome a Marketing Department, we have a node Department. b. We make it happen for you. c. We stay close to customers. d. place profits ahead of customer needs is critical to the wellness of the sign. e. Customers are important. (Answer d p. 11 Easy)13. An pulmonary tuberculosis of a(n) _____ is when a customer pays Circuit City $250 and receives a television set in return. a. exchange b. transaction c. market d. segment e. scam (Answer b p. 9 Easy)14. _____ is the set of actual and potential buyers of a product. a. A market b. An audience c. A host d. A segment e. An exchange (Answer a p. 8 Moderate)15. Which of the undermentioned phrases reflects the merchandising design? a. The supplier is king. b. Marketing should be viewed as hunting and not gardening. . This is what I make, wont you please buy it? d. This is what I want, wont you please make it? e. None of the above. (Answer d p. 11 Challenging)16. Th e art and science of choosing target markets and building profitable relationships with them is called _____. a. selling everyplacesight b. positioning c. breakdown d. interchange e. managing the market effort (Answer a p. 9 Moderate)17. _____ is(are) the set of benefits a company anticipates to deliver its consumers to quit their needs. a. A money-back guarantee b. Low prices c. Good customer service d. A value prompting e. An impute (Answer d p. 9 Moderate)18. All of the pastime phrases reflect a satisfyings value proposition, except which one? a. Altoids is positioned as the curiously strong mint. b. Porsche promises driving performance and excitement. c. Cheer laundry detergent promises healthy cleaning at all temperatures. d. All of the above are correct. e. None of the above is correct. (Answer d p. 9 Moderate)19. The _____ is a designful philosophy in situations when the products cost is too high and marketers olfaction for ways to bring it down. a. selling supposition b. product c erstpt c. output signal thoughtion d. merchandising judgment e. A and D (Answer c p. 10 Challenging)20. Henry Fords philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _____. a. product concept b. market concept c. marketing mix d. issue concept e. selling concept (Answer d p. 10 Moderate)21. To avoid traffic gridlock in large metro areas, _____ is undertaken to encourage commuters to carpool and use mass transit. a. target marketing b. market sectionalization c. demarketing d. marketing e. the production concept (Answer c p. 9 Challenging)22. Selecting which segments to serve is called _____. a. market segmentation b. positioning c. customization . target marketing e. managing the marketing effort (Answer d p. 9 Moderate)23. When Wal-Mart profitably targets buyers who value savings, it is an example of _____. a. convenience b. value determine c. market segmentation d . target marketing e. value packing (Answer d p. 9 Easy)24. All of the succeeding(a) phrases reflect the definition of target marketing, except which one? a. Disney targets persons in all stages of the life cycle. b. Porsche profitably targets loaded professionals. c. Dollar Stores profitably target families with modest means. d. The Book of the Month Club customizes offers establish on a members previous selections. . Charlie Cheese Pizza Factory targets children. (Answer a p. 9 Moderate)25. Build a fail mousetrap and the world endure for beat a path to your door reflects the _____. a. production concept b. marketing concept c. selling concept d. product concept e. target marketing (Answer d p. 10 Challenging)26. Which operating philosophy is practised by the American Red Cross to solicit blood donations? a. The marketing concept. b. The product concept. c. The production concept. d. The selling concept. e. None of the above. (Answer d p. 10 Challenging)27. Firms follow the _ ____ when they eccentric all everywherecapacity. a. product concept b. elling concept c. production concept d. marketing concept e. A and C (Answer b p. 10 Challenging)28. Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the _____. a. product concept b. production concept c. selling concept d. marketing concept e. none of the above (Answer a p. 10 Moderate)29. According to the authors of your text, _____ is viewed not as hunting, but as gardening. That is, a firm has to find the right products for its customers. a. selling b. production c. marketing d. retailing e. dvertising (Answer c p. 11 Moderate)30. The _____ starts with the factory, centreing on the companys vivacious products it calls for heavy selling and forward motion to obtain profitable sales. a. marketing concept b. production concept c. product concept d. selling concept e. company ad vertising (Answer d p. 10 Moderate)31. According to the authors of your text, fast-food restaurants offer nutlike and convenient food at affordable prices they contribute to a national obesity epidemic that harms consumer health and causes environmental problems in the long run. This statement reflects that they often overlook the _____ traffic philosophy. . marketing concept b. product concept c. production concept d. affable marketing concept e. innovative-idea (Answer d p. 11 Moderate)32. The set of marketing tools a firm uses to implement its marketing strategy is called the _____. a. promotion mix b. product mix c. marketing mix d. TQM e. marketing effort (Answer c p. 13 Moderate)33. _____ is defined as the customers valuation of the difference between all the benefits and all the be of a marketing offer sexual relation to those of competing offers. a. Customer relationship management b. Customer satisfaction c. TQM d. Customer perceive value e. Marketing myopia (Answe r d p. 4 Easy)34. Building, keeping, and growing profitable value-laden relationships with all customers of a company is called _____. a. customer life value b. customer perceived value c. customer relationship management d. database marketing e. social marketing (Answer c p. 14 Easy)35. Delivering superior customer value and customer satisfaction are the two keys to building enduring _____. a. customer satisfaction b. customer databases c. market share d. customer relationships e. profits (Answer d p. 14 Moderate)36. All of the statements beneath reflect the definition of customer-perceived value, except which one? . Alex brought home his Lexus for $45,000 he luxuriated in the handling and smell of the strap interior. b. FedEx offers veritable package delivery at a reasonable price. c. The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools. d. The benefits of diet soft drinks are judged to be reas onable and fair in comparison to other cases of soft drinks. e. All of the above are correct. (Answer e p. 14 Moderate)37. FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these aforementioned benefits against the monetary and psychic costs of using the service, they are acting upon _____. a. loyalty b. relationship marketing c. perceived customer value d. social relationships e. a societal marketing campaign (Answer c p. 14 Challenging)38. Airlines offer frequent flier marketing programs to build value and satisfaction into the customer relationship. Using this b identify on, airlines add _____ to the customer relationship. a. social benefits b. structural benefits c. fiscal benefits d. excitement e. add-ons (Answer c p. 15 Challenging)39.many banks are leading the way in using customer lucrativeness analysis to weed out losing customers and target winning ones for pampering. This is called _____. a. customer relationship management b. pos itioning c. database marketing d. selective relationship management e. prospecting (Answer d p. 16 Challenging)40. Through _____, many companies today are strengthen their connections to partners all along the channel, from raw materials to components to final products that are carried to final buyers. a. supply chain of mountains management b. figure marketing c. partnership relationship marketing d. customized marketing e. deviated marketing Answer a p. 19 Easy)41. Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _____ partnership. a. management contracting b. licensing c. supply chain management d. strategic alliance e. exporting (Answer d p. 19 Challenging)42. Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is plausibly to make if he/she remains in the area. This is an illustration o f _____. a. share of customer b. market share c. gainfulness d. customer lifetime value . market share maintenance (Answer d p. 20 Challenging)43. Amazon. com leverages relationships with its 35 meg customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon. com capture a greater _____. a. market share b. customer lifetime value c. share of customer d. profitability e. customer base (Answer c p. 21 Challenging)44. _____ is the integral combined customer lifetime determine of all the companys customers. . Share of customer b. Customer lifetime value c. Customer equity d. Profitability e. Share of market (Answer c p. 21 Challenging)45. topical sales and market share reflect a firms past performance season _____ reflects the future. a. customer lifetime value b. share of customer c. profitability d. customer equity e. growth rate (Answer d p. 21 Moderate)46. Banks classify customers into one of four relationship groups, according to their potential profitability and intercommunicate loyalty. JPMorgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to lure the group called _____. a. barnacles b. true friends c. strangers d. butterflies e. fools (Answer d p. 23 Challenging)47. The ultimate armorial bearing of customer relationship management is to produce _____. a. customer equity b. market share c. sales volume d. a reliable database e. profits (Answer a p. 21 Moderate)48. Which of the following statements about how the Internet is impacting lives everywhere is close accurate? a. Companies are cautiously using the Internet to build closer relationships with customers and marketing partners alike. . The Internet is even-tempered in its early childhood with some consumers buying products/ go online. c. The Internet allows anytime, anywhere connections to information, entertainment, and communication. d. If consumer e-commerce looks promising, melody organization-to-business e-commerce is just plain declining. e. A and B (Answer c p. 26 Easy)49. The rapid pace of _____ has allowed companies to greatly expand their geographical market coverage, purchasing, and manufacturing. a. engine room b. change c. motivate d. globalization e. none of the above (Answer d p. 26 Moderate)50. Perhaps the most dramatic fresh technology today is _____. a. Microsoft Windows XP b. AOL c. the Internet d. all of the above e. none of the above (Answer c p. 26 Easy)51. Ben & Jerrys challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to include concern for individual and community eudaimonia in their day-to-day decisions. Actions by companies to do well by doing good reflects _____. a. ethics b. social state c. profit marketing d. marketing e. myopia (Answer b p. 28 Moderate)52. When a church targets different demographic groups to increase attendance, it is an example of _____. a. for-profit marketing b. ot-for-profit marketing c. mindless marketing d. ethics in marketing e. societal marketing (Answer b p. 28 Moderate)53. The final stage of customer relationship management is to produce _____. a. revenues b. profits c. customer equity d. a database of customers e. all of the above (Answer c p. 21 Moderate)54. To create customer value and build strong customer relationships, marketers kip down they cannot go it alone. Hence, in order to succeed in the long run, they practice _____. a. partner relationship management b. database marketing c. designing attractive websites d. customer equity e. all of the above (Answer a p. 19 Challenging)55. The success of a firm hinges upon the performance of the entire _____. a. marketing departments effort b. supply chain c. product mix offerings d. organizational structure e. industry (Answer b p. 19 Moderate)56. The authors of your text classify customers into one of four relationship groups, according to their profitability and projected loyalty. _____ characterize the group with the highest profit potential and strong loyalty. a. Barnacles b. Strangers c. Butterflies d. authoritative believers e. Best friends (Answer d p. 23 Easy)57. _____ is the act of obtaining a in demand(p) object from several(prenominal)one by offering some function in return. . A transaction b. Exchanging c. Bribing d. Valuing e. Donating (Answer b p. 8 Easy)58. In the case of excess demand, _____ may be required to reduce the number of customers or to shift demand temporarily or permanently. a. marketing b. demarketing c. value marketing d. surplusing e. all of the above (Answer b p. 9 Easy)59. The _____ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets an d delivering the desired satisfaction better than competitors do. a. product b. production c. selling d. equity e. marketing (Answer e p. 11 Easy)60.The _____ concept holds that firms must strive to deliver value to customers in a way that maintains or improves two the consumers and societys well being. a. marketing b. selling c. product d. societal marketing e. equity (Answer d p. 11 Easy)61. The _____ of a Taco gong customer exceeds $12,000. a. market share b. CRM c. customer lifetime value d. share of stomach e. salary (Answer c p. 21 Moderate)62. For which of the following reasons are marketers everywhere using the Internet? a. To build closer relationships. b. To access new marketspaces. c. To attract new customers. d. To show off their technological skills. . A, B, and C (Answer e p. 26 Easy)63. You have well-read at flirt that todays successful companies at all levels have one thing in common they are strongly customer foc utilise and heavily committed to _____. a. obtain ing the best CEOs b. increase wealth to stockholders c. marketing d. employee motivation e. earning profits (Answer c p. 5 Moderate)64. The twofold goal of marketing is to attract new customers by promising superior value and to _____. a. keep and grow authoritative customers by delivering satisfaction b. keep and grow current customers by delivering competitive pricing c. eep and grow current customers by delivering kind service d. keep and grow current customers by delivering vast product assortment e. all of the above (Answer a p. 5 Moderate)65. You have learned from experience as well as from this course that the most basic concept underlying marketing is that of _____. a. selling and advertising b. customer satisfaction c. hold oning customers d. human needs e. fulfilling consumer wants (Answer d p. 6 Easy)66. As a new assistant marketing manager trainee, you learn in an orientation meeting that _____ are the form human needs take as they are shape by culture and individual personality. . wants b. demands c. self-concepts d. desires e. icons (Answer a p. 6 Easy)67. What do companies call a set of benefits that they promise to consumers to satisfy their needs? a. marketing offer b. value proposition c. demand satisfaction d. need proposition e. evoked set (Answer b p. 9 Moderate)68. Most firms practice the selling concept when they face _____. a. a crisis b. a recession c. fierce rival d. overcapacity e. marketing myopia (Answer d p. 10 Moderate)69. Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization.His perspective of having a customer department uses a(n) _____ perspective. a. outside-in b. outside(a) c. inside-out d. modern e. traditional (Answer a p. 11 Challenging)70. Customer- operate marketing usually works well when _____ and when customers _____. a. a clear need exists are easy to identify b. customers know what they want can afford it c. a firm can deliver the goods desired are thoroughly researched d. a clear need exists know what they want e. a want exists cannot afford it (Answer d p. 11 Challenging)71. The societal marketing concept seeks to chip in a balance between consumer short-run wants and consumer _____. . short-run costs and profits b. short-run ethics c. long-term welfare d. health e. value propositions (Answer c p. 12 Moderate)72. _____ is an important concept when we realize that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. a. Heuristics b. Net profit c. Customer lifetime value d. Relationship marketing e. Market share (Answer c p. 20 Moderate)73. Customers buy from stores and firms that offer the highest _____. a. value for the dollar b. customer perceived value c. level of customer satisfaction . company image e. A and C (Answer b p. 14 Challenging)74. Is the following statement true? Clearly, the more loyal the firms customers, the higher the firms customer equity. a. No. b. Yes. c. Maybe. d. Cannot tell accurately. e. Only if the value proposition is understood. (Answer b p. 21 Easy)75. Many not-for-profit organizations are approach huge operating deficits that they must cover by more aggressive _____. a. volunteer service b. customer service c. advertising d. donor marketing e. social marketing campaigns (Answer d p. 29 Moderate) genuine/ absurd76. Selling is managing profitable customer relationships. Answer insincere p. 5 Moderate)77. Product, price, place, and promotion make up the elements of a firms marketing mix. (Answer True p. 13 Easy)78. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Answer True p. 5 Challenging)79. gentleman needs are shaped by culture and individual personality. (Answer False p. 6 Moderate)80. When support by buying power, wants become demands. (Answer True p. 6 Moderate)81. When backed by buying power, needs become demands. (Answer False p. 6 Moderate)82. Marketing offers are limited to physical products. (Answer False p. 7 Moderate)83. Marketing offers include products, services, information, or experiences offered to a market to satisfy a need or want. (Answer False p. 7 Moderate)84. When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. (Answer False p. 7 Challenging)85. An exchange is the core concept of marketing, whereas a transaction is marketings unit of measurement. (Answer True p. 8 Moderate)86. Marketers of products, services, and ideas only practice marketing, whereas buyers do not. Answer False p. 8 Moderate)87. Who is our target market and whats our value proposition are two important questions underlying marketing strategy. (Answer True p. 9 Moderate)88. Market segmentation is the process of seeking fewer customers and reduced demand for profit maximization only. (Answer False p. 9 Challenging)89. Demarketing is a marketing philosophy focused upon product differentiation and positioning. (Answer False p. 9 Moderate)90. The production concept and product concept are two philosophies that can both lead to marketing myopia. (Answer True p. 10 Challenging)91. When line companies thought that users wanted trains rather than transportation and overlooked the growing challenge of other modes of transportation they were following the selling concept. (Answer False p. 10 Moderate)92. Most firms follow the production concept when they face overcapacity. (Answer False p. 10 Challenging)93. The societal marketing concept calls on marketers to balance consumer wants and desires, company profits, and societys interest. (Answer True p. 12 Moderate)94. Customer Relationship Management (CRM) is nothing more than a customer data management activity. (Answer False p. 14 Moderate)95. Delivering superior customer value and customer satisfaction are the two keys to building last ing customer relationships. (Answer True p. 14 Moderate)96. Customer value is defined as the customers evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. (Answer True p. 14 Moderate)97. Customer-perceived value depends on the products perceived performance relative to a buyers expectations. (Answer False p. 14 Moderate)98. The simplest definition of modern marketing is managing profitable customer relationships. (Answer True p. 5 Easy)99.The difference between human needs and wants is that needs are states of felt deprivation. (Answer True p. 6 Easy) deoxycytidine monophosphate. Smart marketers look beyond the attributes of the products and services they sell. They create brand experiences for consumers. (Answer True p. 7 Moderate)101. Marketing management is interested in serving all customers in every way to remain competitive in todays markets. (Answer False p. 9 Moderate)102. At times it b ecomes necessary to reduce demand for some products and services. When the government tries to reduce smoking of tobacco products, it adds more tax to the products and is practicing demarketing. Answer True p. 9 Easy)103. Amys law office has developed a new format and wording for wills. The staff believes they offer the most in shade, performance, and innovative features. Her law office is practicing the production concept. (Answer False p. 10 Moderate)104. The selling concept holds that consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort. (Answer True p. 10 Easy)105. The major difference between customer-driving marketing and customer-driven marketing is that the former allots only existing needs. Answer False p. 11 Easy) Essay106. rationalize the five marketplace concepts. The core marketplace concepts are needs, wants, and demands marketing offers value and satisfaction exchanges, transactions, and relationships a nd markets. Addressing customer needs and want is at the very heart of the marketing concept. The four elements of the marketing mix help firms meet the challenges of value creation, customer satisfaction, and to establish meaningful and profitable relationships. (p. 6 Moderate)107. Explain how marketers create brand experiences beyond selling products/services. Strategic thinking underlies creating meaningful and purposeful experiences and relationships for customers. In creating brand experiences, marketers have success amplyy demonstrated that to secernate their offer from their competitors, they have to connect with their customers at various levels. (p. 7 Moderate)108. Compare the selling and marketing concepts under which organizations carry out their marketing strategies. List the key components of separately philosophy. The selling concept reflects an inside-out philosophy and the marketing concept takes an outside-in perspective. The selling concept is practiced when firm s face overcapacity. When consumers do not buy enough products on their own, companies coerce them into buying more by undertake a large-scale selling and promotion effort. The marketing concept, on the other hand, is a three-pronged philosophy based upon satisfaction of customer needs and wants, integration of resources both within and outside the firm,, and profit maximization. (p. 10 Easy)109. What is the societal marketing concept? Explain. According to this concept, firms today and in the future will survive if they take underlying consumer needs and societys well being into account over the long term. In range their marketing strategies, marketers today need to balance company profits, consumer wants, and societys interests. From day one, when marketing decisions are made, firms need to put people and society before profits. (p. 11 Easy)110. One of the major developments in marketing can be summed up on one buzzword relationships. Define customer relationship management and its associated strategies for building long-term relationships. Customer Relationship Management (CRM) is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.Companies develop customer relationships with target markets at multiple levels. The most basic form of a relationship for mass-marketed products/services is through a Web site, sales promotion offer, or a 1-800 customer-response number. At the other end of the spectrum, companies like Amazon. com create full partnerships with key customers. Other marketers work closely with retailers, for example. Some marketers use tools such(prenominal) as financial benefits like rewards based on frequence of purchase. Other tools include social benefits, like offering key customers the opportunity to network and create communities.Another approach adds structural ties to the aforementioned financial and social benefits. Hence, to retain current customers and remai n profitable, companies today are waiver beyond transactional marketing to customer relationship management. The key is to create and sustain relationships for the long term. (p. 14 Moderate)111. The aim of customer relationship management is to create not just customer satisfaction, but customer delight. Explain. Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain current customers.Losing a customer once might mean losing the customer for life. Firms like Taco bell shape and Home Depot, for example, look at a stream of purchases a customer is likely to make over his/her lifetime. Therefore each sale is critical to the long-term success of a relationship. Because the ultimate aim of customer lifetime value is to create share of customer, firms today create customer delight by over delivering and creating emotional relationships with key customers. (p. 15 Moderate)112. Define customer eq uity. Customer equity is the sum of the lifetime values of all the companys customers. Customer equity is dependent upon customer loyalty by a firms profitable customers. Because customer equity is a reflection of a companys future, companies must manage it carefully. (p. 21 Easy)113. Explain how the Internet has transformed the way in which we do business today. The Internet links individuals and businesses of all types to each other. Bricks and Mortar companies of the past are now clicks and mortar companies today. Manufacturing firms today are linked to their suppliers and customers to build closer relationships. The Internet allows firms access to exciting new marketspaces. The Internet has spawned an all told new breed of click only companiesthe so-called dot-coms. The post-Internet frenzy of the late 1990s has introduced companies that are both savvy and face promising futures. (p. 26 Easy)114. Describe the impact of globalization on marketing today. Marketers everywhere hav e been surrounded by global competition for over two decades now. Regional trade agreements, such as NAFTA, have transformed competition and economic cooperation today. Geographical and cultural distances, in addition, have shrunk with the advent of technology, the Internet and new product introduction. Domestic firms in countries such as India have had to contend and contend with U. S. multinational firms for market share, revenues, and profits. Firms worldwide are sourcing their products from different corners of the globe. (p. 26 Moderate)115. Analyze the major challenges facing marketers lintel into the new connected millennium. Marketers must connect faster and better with customers. The latest technologies must be used to ensure delivery of time-based competition. Web sites and e-commerce must be fine-tuned to connect with more carefully selected customers.Many companies are connecting flat with customers to customize their mix of products and services. Partnership relation ship and supply chain management must be built with strategic alliances to make those domestic and global challenges. (p. 28 Moderate)APPLICATION CONTENT Multiple-Choice Questions116. Shawn McCork has an interesting job. He is heterogeneous in getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. What is Shawns job? a. General manager. b. Supervisor. c. Marketing manager. d. Sales manager. e. Top manager. (Answer c p. Challenging)117. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management b. e-mail advertising c. a timber Web site d. properly prepare sales people e. low prices (Answer a p. 9 Moderate)118. Greg Williams now has the buying power to purchase the ready reckoner system he has wanted for the last six months. Gregs want now has become a _____. a. need b. necessity c. demand d. satisfier e. none of the above (Answer c p. 7 Easy)119. After surveying all 3,500 customers by e-mail, Best Value Stores learned that its customers favor high quality, performance, and innovative features. Best Values customers were surveyed about _____. a. product concept b. production concept c. customer satisfaction d. marketing concept e. promotion concept (Answer a p. 10 Challenging)120. Jolenes firm believes that consumers will not buy enough of the firms products unless the firm undertakes a large-scale selling and promotion effort. Jolenes firm is practicing the _____. a. production concept b. marketing concept c. selling concept d. relationship concept . social advertising campaign (Answer c p. 10 Easy)121. Jonathan Nash works in sales for a telemarketing firm. His firm uses the selling concept, which take a(n) _____ approach. a. outside-in b. ill-considered c. inside-out d. marketing concept e. customer service (Answer c p. 11 Easy)122. Marie Ortiz e njoys her work at futurist Designs, Inc. Her organization understands customer needs even better than customers themselves do and creates products and services that will meet existing and latent needs, now and in the future. Maries firm practices _____ marketing. a. customer-driven b. customer-driving c. elationship d. donor e. none of the above (Answer b p. 11 Challenging)123. You find yourself in a new job. Your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. Your manager is concerned with which one of the following? a. Database management. b. Web site hits. c. Relationship management. d. Donor marketing. e. Customer relationship management. (Answer e p. 14 Moderate)124. Tommy patriarchal attempts to deliver customer satisfaction every day in his Audio Expressions installation business. He is a smart operator who knows that the key to this goal is to match __ ___ with _____. a. customer expectations competitive prices b. company performance competition c. customer expectations company performance d. company performance unique products e. relationship building promotional tools (Answer c p. 14 Moderate)125. You have just read a musical composition that alarms you. According to the American Customer rejoicing Index, which of the following conditions exists relative to overall customer satisfaction with U. S. manufacturing and service industries? a. It has increased slightly. b. It has increased very much. c. It has remained steady. d. It has diminish slightly. e. It has decreased dramatically. (Answer d p. 20 Easy)126. Shania works hard with her Internet customers to create an emotional relationship for her customers with the products and services that she and her staff sell. She and her staff have created _____ by going beyond the expected. a. customer delight b. customer satisfaction c. customer equity d. customer value e. customer lo yalty (Answer a p. 14 Challenging)127. Karrie Romanov wants to capture the full essence of customer relationship management. Which of the following will Karrie take into consideration? a. Own the customers for life. b. Capture their lifetime value. c. Building overall customer equity. d. All of the above. e. None of the above. (Answer d p. 14 Moderate)128. Some firms find themselves in markets with many low-margin customers. As assistant marketing director, what type of relationship would you develop with these customers? a. Full partnerships. b. Basic relationships. c. Relationship marketing. d. Key customer marketing. e. Lifetime value. (Answer b p. 15 Moderate)129. You have just read a report in a leading business magazine. It stated that the major marketing developments as we enter the new millennium can be summed up in what single theme? a. Relationship marketing. b. Connecting. c. Partnering. d. Networking. e. Customer equity. (Answer b p. 23 Challenging)130. You have just bee n told by your supervisor at work that a new thrift has emerged. What is the technology behind this new force? a. The Internet. b. Web sites. c. Voice mail. d. Cell phones. e. Simultaneous engineering. (Answer a p. 26 Easy)131. Pete Sanchez has just realized something that he needs to tell his marketing manager at work. Pete knows that today few firms still practice rue _____. a. production orientation b. sales orientation c. mass marketing d. quality orientation e. marketing segmenting (Answer c p. 16 Moderate)132. Suzie Chan strengthens her companys connections with partners all along the supply chain. What type of management is she using? a. Outside partnering. b. Supplier connecting. c. Mentoring. d. Supply chain. e. Channeling. (Answer d p. 19 Easy)133. alphabet Corporation realizes that they need partners to go beyond supply chain management. What do we call this association? a. Strategic alliances. b. strategic planning. c. Partnering. d. shared reciprocity. e. Reengineeri ng. Answer a p. 19 Moderate)134. Sally purchased Brand X lotion. In analyzing the products perceived performance against her expectations, Sally was measuring her level of _____. a. customer perceived value b. customer satisfaction c. exchange d. demand e. customer lifetime value (Answer b p. 14 Moderate)135. Members of the sales team at Dekko internationalistic visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using _____. a. selective relationship management b. a frequency marketing program c. a club marketing program d. demarketing e. a value proposition (Answer a p. 6 Easy) Short Answer136. What is the twofold goal of marketing? The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (p. 5 Easy)137. Culture and individual personality shape human needs into wants. What transforms wants into demands? Wants become demands when backe d by purchasing power. (p. 6 Moderate)138. How might a seller avoid marketing myopia? Sellers should consider the particular benefits and experiences produced by their products, not just pay attention to the specific products they offer. (p. 7 Moderate)139. How might a manufacturer of tents and camping equipment, for example, create brand experiences for consumers? Such manufacturers might produce tents, sleeping bags, cooking equipment, and so forth that allow consumers to benefit from the numerous products obtainable to campers. (p. 7 Easy)140. The main elements of a modern marketing system relies on profitable relationships all along the way. Considering this, what might Wal-Mart entrust on in order to offer low prices? Wal-Mart must rely on suppliers that will pull up stakes merchandise at low costs. (p. 8 Moderate)141. How might a marketer define its value proposition? In considering its value proposition, a marketer will look at how the firm can best serve the customers and how it can differentiate itself in the marketplace. (p. 9 Easy)142. When demand for Beanie Babies was at its highest, manufacturers purposefully maintained strong demand by limiting supply that drove price up. Explain how such manufacturers were not carrying out the production concept. The production concept holds that consumers favor products that are available and affordable. With this concept, manufacturers work to increase production and improve manufacturing efficiency. (p. 10 Challenging)143. play along X carries a vast surplus of office supplies thus, the company follows the selling concept. Explain how customer relationships may be lost in the process. The companys aim is to sell the supplies rather than make what the market wants such a strategy creates sales transactions but not long-term relationships. (p. 10 Challenging)144. Many companies, such as Southwest Airlines, take an outside-in perspective. How do such companies address their customers desires? Outside-in comp anies are customer driven they find the right products for their customers rather than the right customers for their products. (p. 11 Moderate)145. A nineteenth-century street trafficker in capital of the United Kingdom sang, Who will buy my fresh, red roses? Did the vendor take an outside-in or inside-out perspective? Explain. The vendors approach was inside-out. The roses were picked and available. The vendors job was then to attract willing buyers. (p. 11 Challenging)146. When a vendor has product available and needs to find customers who are willing to buy, is a production concept, product concept, or selling concept being practiced? Explain. A selling concept is used when the vendor has available product and needs to find customers who are willing to buy. (p. 10 Moderate)147. Explain why electronics and pharmaceuticals manufacturers may use customer-driving marketing. In such industries, consumers do not know exactly what new products are available therefore, consumers rely o n such firms to tell them what they need. (p. 11 Moderate)148. Company ABC implements its marketing strategy through a well-defined marketing mix. What elements are being addressed in the marketing mix? Company ABC has created a marketing offer (product), determined a selling price, decided how to distribute (place) the offer, and communicated with the target customer about the offer (promotion). (p. 13 Easy)149. Explain how storing customer information in a database might better prepare Saturn in customer relationship management (CRM). Managing detailed information about customers may allow Saturn to design new models around customer demographics and desires for specific features. These touchpoints can be the key to long-term customer loyalty. (p. 14 Moderate)150. What determines whether sellers create basic relationships or full partnerships with customers? A company with many low-margin customers develops basic relationships a company with just a few high-margin customers relies on full partnerships. (p. 15 Challenging)151. Explain how a supermarket owner might consider customer lifetime value when a disgruntled customer leaves the store dissatisfied. The owner may view the situation as a $50,000 loss if, for example, each customer spends about $100 per week, shops 50 weeks per year, and remains in the area for about 10 years. Customer lifetime value includes the long-term value of the customer. (p. 20 Easy)152. How can a marketer increase share of customer? The marketer can offer greater variety to customers in addition, the marketer can train employees to cross-sell and up-sell in order to market more products and services to existing customers. p. 21 Easy)153. In classifying customers into relationship groups, explain what marketers can expect from butterflies. Butterflies are profitable but not loyal. Marketers should enjoy butterflies for the moment because they soon flutter off. Marketers should create profitable and delicious transactions with butt erflies, then cease investing in them until the next time around. (p. 23 Moderate)154. If a firm practices caring capitalism in its social office efforts, as does Ben & Jerrys and Saturn, where does the firm place its focus? Such firms distinguish themselves by being more civic-minded and caring they may build social responsibility into their company value and mission statements. (p. 28 Challenging)155. How is marketing being applied in the not-for-profit sector? Firms in the not-for-profit sector use marketing to enhance their images, to encourage donor marketing to attract memberships and donors, and to design social marketing campaigns to encourage specific causes. (p. 28 Moderate) Scenario chirp veldt, owner of mug patio, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years.Atop a bluff overlooking the Maine coast, mug Terrace had attracted thousands of visits during the summer months, but then faced a dreaded downtur n in business during the wintertime months. But, given the industry in the nearby towns, very unretentive year-round competition, and our close proximity to Portland, Carol added, I couldnt understand why seasonal workerity had to hit sucker Terrace so hard So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round.Carols plan, then, involved a seasonal promotional gimmickto be implemented from late winter to late springthat would attract the large summer crowd. Her idea worked During her second winter, Carol greeted numerous business travelersboth satisfied repeat guests as well as new guests who had been snagged by her promotional appeals. We still have a long way to go, Carol Veldt admitted. Our delicatessen offers delicious entrees, but wed like to expand that. We provide health club privileges off-site, but wed like to eventually provide our own. These are goals I hope to achieve in a few years.Our first project, however, included a renovation of our guest rooms and Im quite proud of the results. Carol then added, in reality there are so many possibilities With an indoor pool area, I will eventually offer weekend get-aways throughout winter. 156. Based on the marketing process, what are Carol Veldts strengths? Carol was able to understand her customers needs and wants. She was able to deliver superior value through her marketing program, which created customer delight. (p. 6 Easy)157. What is included in the marketing offering at Seagull Terrace? Seagull Terrace provides activities and amenities that make a nights stay more satisfying these various activities and amenities are sought by two targeted groups seasonal visitors and year-round business travelers. (p. 7 Moderate)158. How is Carol Veldt attempting to create brand experiences for her visitors? Carol is attempting to include numerous services and amenities for her visitors. Eventually, everything the visitors want or need will be offered at Seagull Terrace. (p. 7 Moderate)159. How has Carol Veldt taken on the fictional character of marketing manager? Carol is attempting to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value. (p. 8 Moderate)160. Define the target market at Seagull Terrace. Two types of guest are being lured seasonal visitors during the summer and year-round business travelers. (p. 9 Easy)161. In what ways might Carol Veldt be implementing the product concept? Carol understands that guests will favor services that offer the most in quality and innovative features Carols strategy currently focuses on making continuous improvements. (p. 10 Challenging)162. In what ways might Carol Veldt be implementing the selling concept? Carol understands that the success of Seagull Terrace, as she views it, requires a large-scale promotional effort. (p. 10 Challenging)163. How might the marketing mix at Seagull Terra ce differ between its two target markets? Business travelers may be offered a dismiss business rate obviously, the promotional tactic will differ for these guests. Summer guests may pay higher rates, but the beauty of Maines coast and the beach, as well as Seagull Terraces variety of services, will be the main attractions. (p. 3 Easy)164. How will Carol Veldt guarantee customer satisfaction? Carol will attempt to create services and amenities that exceed buyer expectations. (p. 14 Easy)165. Explain how Carol Veldt is engaging in partner relationship management. Explain how this could be enhanced. Guests at Seagull Terrace currently receive health club privileges at a nearby health facility. Guests during the summer could receive sailboat rentals through such arrangements year-round business travelers could be given repast discounts at local restaurants, dry cleaning services, and so forth. (p. 19 Challenging)