The Winning Formula for Planning an Event Essay

The taking Formula for Planning an Event - Essay ExampleThomas Burberry. The organisation possesses multiple franchises and branded stores laid around the world. The bon ton is said to operate with a sum total of 9000 employees. With these considerations, the main aim of the tale will be to analyse and implement effective strategies to launch a new reaping begin of women handbags. Correspondingly, it will highlight all those factors related to the merchandising aggroups efforts backed with the efforts of a merchandise appurtenant working within the marketing team for successful launch of the product. For the pur fructify of fulfilment of this archetype task, organisation of a accompaniment event focusing on a suitable venue and set aside marketing communications in support of the marketing mix will be analysed and fixed. In mark to analyse the appropriateness of the product launch process, the report will additionally highlight the main findings derived from analysing th e marketing activities in the process of product launch. Correspondingly, it will provide certain specialised recommendation through which the confederacy can improve its overall process of product launch (Burberry, n.d.). ... Correspondingly, it will provide certain detail recommendation through which the company can improve its overall process of product launch (Burberry, n.d.). of import Findings In relation to following the process of successful launch of the product, it can be said that Burberry is judge to achieve a fair rate of response from the consumers. This factor can be provided with the maximum add up of weightage owing to the fact that the organisation has already made name for itself in the category of womens handbags. This product is considered to be as one of the most selling offerings of the company. Besides, Burberry has been able to create a strong free grace in the worldwide market. All these factors combined together can provide great aid to the company while making the product launch process effective. However, this particular marketing activity is going to pose certain of amount of challenges as there will be a diverse marketing team whose active involvement will be required at all the levels (Burberry, n.d.). In this regard, the Marketing Assistant will have to cohesively work with the team for the best interests of the company. Venue In relation to selecting a specific venue, it has been decided that the Wales would be the appropriate location. It has been felt that as there is already a Burberry factory locate in this particular area, the consumers will not face any hurdles in relation to recognising this particular brand. Therefore, the exact venue for the launch of the product will be in St Davids shopping centre which is placed to be the biggest shopping mall in Wales (WalesOnline, n.d.). This particular