Business Plan Essay Example | Topics and Well Written Essays - 2500 words - 2

Business Plan - Essay ExampleSuch expansion will entail the setting up of a store place to offer the pretzels and its new selection not only during annual state fairs, but whole year round. Its customer will no longer take a crap to wait during annual state fairs to emolument of the pretzels and its new selection but can now go to a permanent location where they can avail of the product.Such expansion and setting up of store location however needs more capitalization. To this end, the present owner, son of the original owners Mr. and Mrs. Smith, will infuse a $ 50,000 capitalization to finance the expansion. The additional $50,000 loan with additional credit line will be used to projection screen the additional equipment to expand production and to cover additional overheads.To continue and expand the operation of Pretzels Galore and be able to cater to its unserved market by making Pretzels Galore available by dint of a fixed store location creating and developing delicious, in novative, and a wider array of pretzels selection to the highest quality that will be appealing to unlike age groups and across different market segment and enhance the companys market base and profitability.To become the leading provider of pretzel in the next two years through its distinct and delectable taste and by offering a wider array of Pretzels that is innovative and appealing while competitive in price.Pretzel is a unique myocardial infarction like shape type of baked food made from dough and can be offered in a variety of soft and hard varieties and barmy or sweet flavors. It originated from Europe and has a distinct symmetrical looped form.Pretzels Galore was a creation of Mr. and Mrs. John Smith who afterward years of participation in annual state fair has created a market following owing to the distinct taste and flavor of its pretzels. This was enhanced by the second generation of the Smiths who after experimenting for new flavors of the original