Samsung as a new IT leader Essay Example | Topics and Well Written Essays - 2500 words

Samsung as a new IT leader - Essay ExampleThis paper concerns the marketing as a business schema by which a manufacturer or producer of any goods or services shifts from the basic doing function and takes into concern the needs and requirements of the guests-to-be. In this case, a manufacturer aims at discovering what customers interests in a adversary intersection point are and then attempt convince them that their product is better than the rivals. The marketing department sells the product to the customer in such a way that the customer feels they have gained from the bargain more emolument than they have paid for. Concisely, the main work of the marketing department of any institution can be summarized as to identify, satisfy and retain customers. Oversaturation of markets with similar goods from different manufacturers is among the many factors that resulted in development of marketing strategies. Therefore, a distinction between products by different manufacturers must be made to ensure that a customer recognises the product they are choosing well before making judgment. In addition, a manufacturer should know the trends, tastes and preferences of customers as they change with the times. This means that if technologically savvy people are shifting towards the use of smaller precisely feature packed restrooms, then the manufacturer should either adapt or produce the ideal whatchamacallit for consumers. Conversely, the manufacturer can try various available advertising methods to convince customers as to why their gadget is much better than their gadget of choice. Therefore, in order to achieve its objectives and remain competitive, a firm should be capable of anticipating and satisfying customer needs better than competitors (Armstrong, Harker, Kotler and Brennan 2009, p.7). Market and Literature Review Apple versus Samsung carry There are two main differences between the two brands, market perception and pricing. Customers assume that products that list to be for the high-end market are of higher quality. On the other hand, consumers in a market could be concerned by the number of features available in a product. Therefore, before venturing into the Chinese market, it is necessary to know the consumer perspectives about products from both companies in order to determine the measures that the firm should take to ensure competitive and economic sale of Samsung products (Mankiw 2009, p. 290 Joshi 2005). The major concern for a consumer in the Chinese market is the authenticity of electronics since traders have