Common Characteristics of an Organization Essay

Zappos.com has moved with the trenches as they pass on built their telephone line. Their play along is an online shoe retailer that focuses on building a strong brand. By doing so Zappos.com profits were shown to be successful since they sop up been founded. With their success thee secret was very simple. The founder cut off Swinmurn started this business along with Tony Hsieh in 1999. The story that was told Swinmurn left a voicemail to Hsieh where he almost deleted the message. Swinmurn told him ab proscribed those selling shoes was a $40 one thousand million market. From on that point they put one across launched officially in June 1999. This business will be presented with the common characteristics with systems, rules and norms. Also they will show the hierarchy, communication networks, organizational orientation, and lead approaches.Zappos.com management communication and decision making will be demonstrate and will show what two common characteristics be the most i nfluenced by communication at heart the organization. (System) Zappos along with other businesses pretend been able to swan a distinctive offering that attracts an extremely loyal guest base. A characteristic with systems for Zappos is all online shopping. Customer service is solely built roughly their business. In order to succeed they do have ten mettle values in place to as a code of honor. chase these values is for the employees and any consultants within the guild. The one type of system Zappos focuses on is their customers to spread the news through word-of-m issueh and a Search locomotive Marketing (SEM) tool. The brand loyalty is a major factor that has even off this company rise to the lacks of other strong brands.Brand loyalty is compound by the service and crossroad that the company delivers to the clients. If the service is memorable consequently it wont take long for people to relate late purchase with this brand. Rules understructure be defined as the e ntrapions that a collection or society have seen fit to define our behavior and shipway by which we interact with each other. This will mainly define the ways and behavior that this organization uses to ensure that all its brands display a respectable image in the public. These formal rules have been made into a wont that ensures that the best qualities of the company are to at starting hand. These rules will be accompanied in the policies and affairs that are taught to all the employees and employers.The rules will lay out a specific way of doing their business hence becoming the procedure of conducting business. Polices scum bag be found through the core values that have been used to make it the business that it is today. These values have been incorporated in the various activities that the human mental imagery conducts. We nominate recognize that the Human resource is a key factor in this organization. This is due to the fact that it is critical to setting the environ ment required to have a successful business. This can be seen through how they hire and fire, how they train their employees, the customer service they advertize, on how they enhance empowerment of the clients and employees and finally the drawship programmers they have.This can be place as the acceptable way to do things the norms will lead to creating a belief system in the company. By understanding the companys core values one will realize the norm and rules that the company abides to. Zappos tries to maintain a unique company culture that identifies itself from all its competitors out there. Its culture is evident in all the activities it does and also through their interactions with their clients and suppliers. This can also be identified by finding employers that envision the companys culture. This core values can be identified as the following (Zappos.com, 2010)1. Delivering wow through service2. Embrace and Drive change3. render fun and a little weirdness4. Be Adventurou s, creative and undetermined minded5. Pursue growth and leaning6. Build open and upright relationships with communication7. Build a positive team and family spirit8. Do to a large(p)er extent with less9. Be passionate and determined10. Be depressedAll these values should be displayed by the employees that work for this organization. When you look at these values they clearly lay out what is expected of their workers in their perfunctory interactions with their clients. Just like any other business all organizations have a chain of commandan established hierarchy of authority levels (Richmond and McCroskey, 2009). Zappos have a chain of command and also have over 1500 employees within the company. You may not realize it due to a company world online shopping, but Zappos depends on other companies and members to collect data, do the shipping unconscious process and other items to run their business smoothly. The founder and Co-founder of Zappos is the Chief Executive of the bus iness. there are different levels of managers and supervisors down to a front desk receptionist. Zappos empowerment has alter through the years.A good communication network was established when virago acquired Zappos. The acquisition brings together two companies who share a passion for servicing customers and whose customers benefit from cultures of innovation and long term thinking (Business Wire, 2009). They believed that becoming associated with amazon they will be able to use one anothers strengths and believed in their vision to the customers. taste is a key process in instilling the company values it can be seen as the first instance when the employee is introduced to the rules and norms valued by the company. This is mainly the job of the Human Resources, which chooses employees that asseverate the companies values. This will ensure that its employees quickly take into heart the companies rules and norms during orientation. Also Orientation is crucial when the client h as the first encounter with the companys proceeds and services.This has been enhanced by the companys core value of having a WOW experience with the client. The company claims that if they get their culture right in an employee then the rest falls into place. Speaking to an intern recently about Zappos she mentioned about dogmatism. Dogmatic see things as right or wrong, desolate or white, there are no gray areas or compromises (Richmond and McCroskey, 2009). They mentioned that customer service can be great from a customer mission agent but going the extra mile is what separates an individualist. There have been several individuals fired on the spot for not complying with Zappos Ten Commandments. leading in this company is gotten from the lower ranks, the company identifies an individual with leaderships qualities and it enhances.This has been built through the process of empowering their employees the employees can attend various seminars that break off their leadership qua lities. The company has found the ideal of growing from the ranks make the employees more motivated, this is due to the fact that there is growth in this company. A leader in Zappos essential instill these strategies in the process of doing their business. One must make sure that the culture found in his department has a main goal that is focused to offering unforgettable services.We know that a business is created to achieving the goal of gaining profits but we should not forget to for great service in the achievement of profits. The leader should value all his employees and make sure that gain a lot during their time in the company. This can be achieved by educating them we can see the company does not restrict their workers to the skill that one was hired for. For example a marketing individual can be encouraged to learn graphic design they encourage they employees to expand their options.Working with Zappos has two common characteristics that were more influenced with their org anization. Systems being the first, customers are first and have the ability to shop for any item anyway shoes and delivered in a timely matter. The customer loyalty and product delivered is a major part of their marketing. Overall Zappos strategy is doing good for business making them a good revenue and customer base. However there are just a few areas needed to improve.ReferencesBusiness Wire. (July 2, 2009). Amazon.com to ingest Zappos.com. Retrieved from http//www.businesswire.com/news/home/20090722006145/en/Amazon.com-Acquire-Zappos.com Insights. (2012). Delivering Wow Through Service. Retrieved from http//www.zapposinsights.com/ Richmond, V. P., & McCroskey, J. C. (2009). Organizational confabulation for Survival, Making work, Work (4th ed.). Boston, MA Allyn & Bacon. Zappos.com. (May 1, 2010). ZAPPOS.COM, INC. CODE OF BUSINESS CONDUCT AND ETHICS. Retrieved from http//www.zappos.com/c/code-of-conduct