Research Paper About Minute Burger

RESEARCH makeup I. Industry/Company Background Burger Machine is an industry. Minute Burger is an established viands franchising company with over 26 years of expertise in the tar of first-rate intellectual nourishment proceedss and food service trading operations. Since 1982, we have served millions of our on-of-a-kind, hearty, DELICIOUS burgers, in Minute Burger stores all over the Philippines. Today, we continue to explore opportunities and take in effect(p) advantage of our market potential.We maintain dynamism in developing our product line to suit the various tastes of our growing market. We relentlessly work towards make dependable systems to improve and ensure the highest product and service standards. And, we take our franchising goals a notch higher by jointly envisioning with our partners and by twin(a) our strength with theirs to achieve maximum rewards, not only in our francise business organization but more importantly, in peoples lives.The market pct under t he burger on the wheels segment can be described by the following figures based on my observation in todays market- Minute Burger- 34, Burger Machine-31, Angels Burger-21, Buena bonitas-8 Others-6. Minute Burger has now expand all over the country through franchising. Its franchising package amounting ? 350,000 includes business operations support, management training services and Marketing/ Promotional Support. II. Vision, Mission. VisionBy 2020, Minute Burger shall be the Quick Service Food Chain of Choice for the value sensible consumer by providing innovative and environmentally sustainable food products and services that meets planetary standards through operational excellence aided by highly fitted employees and franchise partners with a shared mind set to create memorable experiences and to also achieve local and international expansion. Mission To create validatory customer experience. III. REVISED MISSION STATEMENT 1. CUSTOMERTo ensure that each leaf node receives prom pt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. 2. PRODUCTS & SERVICES To sell delicious and remarkable food and drinks. That the food and drink we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and traditional Asian styles of cooking. 3. ism At Minute Burger, we Believe that Fast Food is to the highest degree sustaining the comfort of people. . EMPLOYEES To provide all who work with us a friendly, cooperative and honour environment which encourages long- term, satisfying, growth employment. To keep our concept fresh, exciting and on the baseball swing edge of the hospitality and entertainment industry. 5. TECHNOLOGY To provide the guests the information about the Minute Burger easier. 6. MARKETS 7. SELF-CONCEPT To ensure that all guests and staff are treated with the value and dignity they deserve. To thank each guest for the opp ortunity to serve them.By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve. To provide at a fair legal injury nutritional, well-prepared meals using only quality ingredients. 8. CONCERN FOR PUBLIC IMAGE To actively contribute to sustainable development through environmental protection, social responsibleness and economic progress. To us, that means meeting the needs of society today, while respecting the major power of future generations to meet their needs.